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  • BU 407: Sports Marketing

    3.00 Credits
    Saint Michael's College

    Provides the aspiring sport manager with an overview of the major marketing issues facing the sport industry. Course content focuses on developing basic knowledge and understanding of sport marketing and sponsorship for education, recreational and professional settings. Attention is given to the history of sport marketing, principles of marketing applied to the sport industry, sport consumer behavior, research tools, corporate sponsorship, and evaluation of sport marketing programs. Prerequisites: BU 305 Credits: 3 cr.
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  • BU 409: Business and Public Policy

    3.00 Credits
    Saint Michael's College

    This course will critically analyze the environment in which contemporary American business operates, the impacts which public policy has on the day-to-day management and strategic direction of business, and the historical contribution of business to American society. It will also provide a framework for addressing a number of ethical and social issues which managers of businesses must face on an ongoing basis. Credits: 3 cr.
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  • BU 411: Consumer Behavior

    3.00 Credits
    Saint Michael's College

    The purpose of this course is to examine the basic concepts underlying consumer behavior with the goal of understanding how these concepts can be applied in analyzing marketing problems. The course will apply principles and research from the social sciences (on such topics as attention and perception, memory, motivation, attitudes, decision making, learning, and social influences) to marketing problems such as positioning, communication, and relationships with customers. Prerequisites: BU 305 Credits: 3 cr.
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  • BU 415: Federal Income Taxation

    3.00 Credits
    Saint Michael's College

    Stresses the preparation and planning of federal income tax returns for individuals and introduces federal income taxation of businesses. Students learn to compute tax liability and to reduce that liability using the opportunities available in the Internal Revenue Code. Prerequisites: At least Junior standing. Credits: 3 cr.
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  • BU 443: International Marketing

    3.00 Credits
    Saint Michael's College

    Reviews the way foreign markets can differ from the American market in terms of economic, social, and political conditions. Focuses on the elements of the marketing mix, and how an American firm operating abroad must adapt them to reflect the unique characteristics of the foreign market. Students will prepare an international marketing plan for a chosen product in a specific foreign market. Prerequisites: BU 271 or BU 305. Credits: 3 cr. Misc. Notes: Optional Applied Language Component (one credit).
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  • BU 445: Cross-Cultural Management

    3.00 Credits
    Saint Michael's College

    Examines some of the internal issues and problems faced by a multi-national firm. Focus is on cultural sensitivity and multi-cultural exposure. Students consider the challenges of organizing and managing a multi-national company. They also examine the important assets of a firm as it strives to be an effective economic force across behaviorally and culturally diverse areas of the world. Prerequisites: BU 271 or BU 303. Credits: 3 cr. Misc. Notes: Optional Applied Language Component (one credit).
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  • BU 450: Seminar in Accounting

    3.00 Credits
    Saint Michael's College

    Explores advanced theory, accounting literature, the development of accounting standards, professional behavior, and other areas of interest through presentations, contemporary readings, discussions, and a research project. Prerequisites: BU 351, BU 451. Credits: 3 cr.
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  • BU 451: Auditing

    3.00 Credits
    Saint Michael's College

    Studies the procedures and operations used by Certified Public Accountants to determine and report to the public on the fairness of a business's financial statement presentation. Prerequisites: BU 223 and Senior standing. Credits: 3 cr.
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  • BU 453: Topics in Accounting

    3.00 Credits
    Saint Michael's College

    Demonstrates the working of complex accounting problems, fortified by a concentrated review of basic accounting concepts to familiarize the student with the CPA examination. Prerequisites: BU 351, BU 451. Credits: 3 cr.
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  • BU 457: Commercial Law

    3.00 Credits
    Saint Michael's College

    Covers the Uniform Commercial Code and the law as it relates to the business endeavor. The course goes beyond the scope of Business 309. Prerequisites: BU 209. Credits: 3 cr.
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