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Course Criteria
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3.00 Credits
Covers organization for personnel, staffing, recruiting, selection, training of employees, employee evaluation, job analysis, salary and wage administration, promotions, demotions, incentives, and morale. Prerequisites: BU 303 or permission of the instructor. Credits: 3 cr.
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3.00 Credits
Examines each of the components of the selling process, stressing the need for pre-call preparation and identification of buyer needs as the key building blocks for sales success. Includes a brief overview of the sales management function with emphasis on the motivational and coaching roles of the sales manager. Prerequisites: BU 305. Credits: 3 cr.
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3.00 Credits
Introduces the basic principles and concepts important to understanding securities, such as stocks, bonds, and options. Topics include the investment process, securities markets, time value of money, equity valuation, risk/return objectives, asset allocation, and mutual funds. The course employs a student-selected investment to emphasize the principles explored. Prerequisites: At least Junior standing. Credits: 3 cr.
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3.00 Credits
Surveys the history of the American labor movement, the development of labor law in the United States, and the techniques and strategies of collective bargaining both for management and labor in the public and private sectors. Various methods of dispute settlement, including mediation, arbitration, and fact finding, will be considered. Prerequisites: BU 113. Credits: 3 cr.
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3.00 Credits
Explores the evolution of American retail institutions together with a practical introduction to the field of retail merchandise control and promotion. Coverage of both large and small retail operations. Prerequisites: BU 305. Credits: 3 cr.
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3.00 Credits
Covers advanced topics in accounting theory and practice, including accounting for consolidations, partnerships, and not-for-profit institutions. Inter-corporate investments under the cost and equity methods and pooling versus purchase-accounting problems for business combinations are emphasized. Prerequisites: BU 223. Credits: 4 cr.
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3.00 Credits
The course will introduce students to the major issues that arise in managing manufacturing and service operations. Specifically, it will focus on production management and planning, inventory control, quality management, material requirements planning (MRP), Just-in-Time (JIT) production, project management, scheduling, supply chain management, forecasting, and manufacturing and service strategy. Prerequisites: BU 143, 303 and either BU 207 or MA 102. Credits: 4 cr.
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3.00 Credits
Explores the theory and application of corporate financial management. Advanced topics of study include: cost of capital, capital structure analysis, leverage, leasing, working capital, capital market theories, combinations, and mergers. Prerequisites: BU 315. Credits: 3 cr.
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3.00 Credits
Combines ethical theory and practice, exploring the effect of personal, corporate and social values on decision making. Students are involved in the examination of the basic reasoning skills developed in the study of ethical principles and invited to determine how those might be relevant to the business world in a variety of circumstances. A case study approach will be used throughout the course, with various forms of group work, writing exercises, and video supplements involved at various stages. Credits: 3 cr.
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3.00 Credits
A broad study of mass-media advertising, including its planning, creation, targeting and implementation. The course reviews advertising in all media operations and attempts to lead students through as much practical application as possible. Prerequisites: BU 305 or permission of the instructor. Credits: 4 cr.
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