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Course Criteria
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3.00 Credits
This course is a study of the scientific process of problem solving in a marketing context. It includes concepts of problem definition, hypotheses generation, questionnaire development, research design, implementation, analysis, and interpretation of statisticalfindings. Prerequisites: Marketing 302. Fall.
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3.00 Credits
Personal selling is one of the elements of the promotion mix. Theory and application will be combined as the course identifies how personal selling is used strategically and tactically to execute marketing plans.
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3.00 Credits
This course will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing professionals within the sport industry and outside the industry who market through sports. Students will be introduced to the terms and tools relevant to the sport industry, and examine the difference between the use of sports for marketing and the use of marketing in sports. We will focus on how companies develop, execute and measure marketing strategies and tactics to use sports teams, facilities, leagues and other organizations to market their products and services to consumers/customers. Spring.
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3.00 Credits
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Marketing majors, with approval of the chair of the department and the Vice President for Academic Affairs. Marketing 401, 402. Fall, Spring, Summer.
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3.00 Credits
The integration of classroom theory with practical work experience under which students have specific periods of attendance at college and specific periods of employment, either full or part-time, with or without pay. Credit may vary from three to 15 credits, depending upon the internship, but no more than nine credits may be counted toward major elective requirements, with additional credits counted as free electives. Open only to Marketing majors, with approval of the chair of the department and the Vice President for Academic Affairs. Marketing 401, 402. Fall, Spring, Summer.
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3.00 Credits
This course is designed to discuss the strategic and tactical aspects of sales force management. The course will focus on how sales managers develop their sales plans to meet the companies objectives, how they organize their teams, motivate and compensate them, and finally, the type of leadership skills needed for good sales force management. The course is appropriate for students who work for companies whose revenues and profitsdepend upon a productive sales force.
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3.00 Credits
The students have already studied general marketing principles. We will discuss the strength of building brand relationships and brand value that is achieved through integrated marketing communications (IMC) in promotions management. Prerequisite:MKTG 302.
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3.00 Credits
Problems international business people must deal with and the ways they may be analyzed and resolved via case studies. Institutions, principles and methods; effects of national differences on marketing practices; exporting and importing; assessinginternational markets; and organization for international marketing focusing on distribution, promotional, and pricing problems faced by firms engaging in world trade. Prerequisite: Marketing 302. Fall.
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3.00 Credits
Capstone marketing course that includes the essentials of marketing management, analysis of marketing problems and cases, and the development of marketing plans. Prerequisites: Marketing 302, 320 and 321. Spring.
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1.00 - 3.00 Credits
Exploration in depth of selected areas in management not currently offered in the curriculum. Spring.
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