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Course Criteria
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3.00 Credits
Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, advertising, politics, and other contexts. This course may not apply toward graduate degree requirements if an undergraduate course of the same name or content has been used for undergraduate credit.
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3.00 Credits
A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. This course may not apply toward graduate degree requirements if an undergraduate course of the same name or content has been used for undergraduate credit.
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3.00 Credits
This course provides a survey of major theoretical perspectives in the field of communication with an emphasis on how theory can be applied in interpersonal, group, organizational and mass communication contexts. Students also learn about the logic of communication inquiry, the nature and expectations of graduate study, and techniques for conducting literature searches and writing literature reviews.
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3.00 Credits
Creating, facilitating and coaching effective work groups and teams is one of the hardest soft skills for organizational professionals to master. This course examines the impact that different structures and communication processes have on group and team collaboration effectiveness, as well as the central role competent communication plays in effective group and team facilitation. It investigates structural and process issues of team building, interpersonal and group communication, and effective problem solving and decision-making skills in collaborative environments. Students should have a greater understanding of their own collaborative teaming abilities upon completion. The purpose of this course is to teach-and have students experience-strategies and tactics for building, working effectively within, and facilitating collaborative teams in the work place.
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3.00 Credits
Good writing skills are critical to achieving a professional image. Individuals and organizations are judged by the quality of written documents they produce. In this course, students learn to plan and organize, to write clearly, concisely and correctly, and to develop polished final projects. Students undergo an intensive review of basic writing and editing principles and then apply them to specific writing projects. Genres of writing may include funding proposals, yearly reports, executive plans, organizational descriptions, Web sites, social networking messages, and marketing materials.
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3.00 Credits
The professional work environment benefits from the communication competency of its members. This course is designed to enhance the communication skills required by the professional communicator across a broad set of communication media: oral presentations, written texts, and digitial interactions. Primary emphasis will be placed on combining strategic thinking with powerful writing to produce a variety of effective messages aimed at different audiences. In addition, students will develop a broad-based understanding of how each of these modes of communications function both separately and interdependently to produce a coherent organizational message.
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3.00 Credits
This course will explore various types of interviews conducted in work and personal situations: Recruiting, Performance Appraisals, Informational, Survey, Persuasion, Counseling, and Health Care. While core communication skills are important across types of interviews, interviewing strategies can differ greatly based on different contexts, specific situations, and personalities of interviewers and interviewees.
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3.00 Credits
New media allow all individuals and organizations to effectively interact with their audiences on an ongoing basis. This course addresses how new and emerging media technologies such as social networks, social media, blogs, podcasts, video sites, search engine management tools, and even virtual worlds can be leveraged by communication professionals in order to further meaningful relationships with their internal and external audiences. This course will give students greater understanding of new media required to allow a rethinking of the overall communication process. As a result students will develop effective communication strategies specifically geared toward the needs of their organization or field of interest. Prerequisite: MPC 6000 or permission of MPC Advisor.
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3.00 Credits
Visual messages are a powerful way to inform, persuade and educate. Within the workplace, the ability to effectively communicate goals, ideas and client information through combinations of visual and textual elements is an invaluable skill. This course introduces students to philosophical and theoretical perspectives that enable effective visual presentation in the organization. It also exposes them to practical design principles, skills and tactics that generally guide effective screen and print design. Additionally, students will learn how to critically analyze visual communication materials and aids according to standards that reflect sensitivity to fairness, diversity, good ethics and effectiveness.
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3.00 Credits
Communication is the core of organizational leadership. This course is designed to explore both the theoretical and practical aspects of leader- and followership embedded in complex environments with an emphasis on recognizing and managing change. Leadership in organizations will be examined from a variety of perspectives including historical, ethical and critical. Key topics include leadership traits and skills, leadership roles and behaviors, power and influence, theories of leadership, leading change, ethical leadership, and developing leadership skills. The course includes experiential activities using cases, role plays, and action learning projects to develop relevant skills. Prerequisite: MPC 6000 or permission of MPC Advisor.
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