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Course Criteria
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3.00 Credits
This course covers the role of database technology in information systems. Through hands-on and conceptual knowledge, students will learn how databases are used to construct and operate information systems designed to support decision making. Various aspects of database systems including both correct methods and problems encountered during the design, implementation and operation of database systems will be covered. Students will gain hands-on familiarity with a relational database system.
Prerequisite:
IST 2020 and IST 3110 and MIS 2020
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1.00 Credits
Directed individual study and research on special topics related to information assurance. May be repeated for a cumulative total of three credit hours.
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3.00 Credits
This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion.
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3.00 Credits
The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers.
Prerequisite:
MKTG 3010
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3.00 Credits
Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management.
Prerequisite:
MKTG 3010
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3.00 Credits
Strategic development of advertising, sales, sales management, public relations, and sales promotion programs.
Prerequisite:
BSAD 2899 and GSBE 0 and MKTG 3010 and MKTG 3100
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3.00 Credits
Marketing education has traditionally focused on the marketing of goods. However, services account for the majority of the economic activity in the United States and much of the developed world. In order to successfully develop and manage service products, marketers must understand the characteristics that differentiate them from conventionally manufactured goods. This course aims to systematically study these characteristics and the challenges they present to marketers in service organizations. The latter half of the course will focus on sports marketing as a special form of services marketing.
Prerequisite:
BSAD 2899 and GSBE 0 and MKTG 3010
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3.00 Credits
In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs.
Prerequisite:
BSAD 2899 and GSBE 0 and MKTG 3010
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3.00 Credits
Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber.edu).
Prerequisite:
BSAD 2899 and GSBE 0 and MKTG 3010
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3.00 Credits
This course is an elective course for Marketing majors that integrates proven marketing concepts with contemporary tools. Topics will include, but are not limited to, the modern consumer decision process, paid search, website usability, search engine optimization, social media, and mobile marketing.
Prerequisite:
BSAD 2899 and GSBE 0 and MKTG 3010
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