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JCOM 5320: Public Relations Agency
3.00 Credits
Utah State University
Advanced hands-on experience in real-world workings of professional public relations agency, including client communications needs analysis, communications planning, strategies, market positioning, publicity, and campaign execution. Prerequisite/Restriction: Instructor permission. Cross-listed as: JCOM 6320. Repeatable for credit.
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JCOM 5400: Social Media Analytics and Client Management
3.00 Credits
Utah State University
This course prepares students to run professional social media accounts through an immersion in cross-platform storytelling. Students learn social-media tools and use skills in research, videography, graphic design, and writing to create messages for social media platforms. Prerequisites: The following, with a C or better: JCOM 2020 JCOM 4040
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JCOM 5410: Social Media & Public Health Campaigns
3.00 Credits
Utah State University
This is for students who want to use social media and other emerging media technologies to curtail the spread of diseases. Students will identify, create and evaluate a social media campaign designed to improve global health challenges of their choice. Additional coursework is required for those enrolled in the graduate-level course. Dual-listed as: JCOM 6060 Repeatable for credit: No Grade Mode: Standard
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JCOM 5420: The Mass Media and Politics
3.00 Credits
Utah State University
This course covers the examination of the role of the mass media in the political process, including both campaigns and governance. It also includes the examination of political advertising, news coverage, polling, opinion formation strategies, and politicians' use of new media technologies. Additional coursework is required for those enrolled in the graduate-level course. Cross-listed as: JCOM 6420 and POLS 5420/POLS 6420. Prerequisites/Restrictions: Junior standing or instructor permission.
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JCOM 6000: Introduction to Graduate Study in Mass Communication
3.00 Credits
Utah State University
Overview of mass communication theories and research methodologies designed to prepare the student for the graduate course of study and to assist in planning research agenda. (F)
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JCOM 6010: Mass Media Historiography
3.00 Credits
Utah State University
Survey of the history and development of the mass media, and their influence on other social institutions. Theory and practice of historical research, with heavy emphasis on use of databases, archival, and other primary sources to conduct original historical research. Cross-listed as: JCOM 5010.
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JCOM 6020: Mass Communication Theory
3.00 Credits
Utah State University
Advanced study of major mass communication theories and issues, and their evidence in case studies. Application of theory to significant societal problems. Cross-listed as: JCOM 5020.
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JCOM 6030: International Communications Problems
3.00 Credits
Utah State University
Study of mass communication influences and effects within and between nations. Systems and techniques of mass communication as functions of national identity and development. Cross-listed as: JCOM 5030.
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JCOM 6040: Seminar in Mass Media Research Methods
3.00 Credits
Utah State University
Introduction to the major theoretical perspectives and methodologies in mass communication research. Repeatable for credit with departmental permission. Repeatable for credit.
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JCOM 6050: Seminar in Mass Media Issues and Problems
3.00 Credits
Utah State University
Variable topic seminar concerning research of issues and problems in mass media principles and practice. Repeatable for credit with departmental permission. Repeatable for credit.
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