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BUSN 2201: Digital Marketing Concepts
3.00 Credits
Utah State University
An overview of the marketing function emphasizing concepts and terminology. Covers the components of the marketing mix, opportunities available in marketing, and the relationship between marketing and the world of business. Repeatable for credit: No Grade Mode: Standard
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BUSN 2202: International Marketing
3.00 Credits
Utah State University
For the student who desires to investigate the challenges of doing business in an increasingly global environment. Lectures and in-class discussions place special emphasis on the cultural and social diversity of international markets, marketing strategies of global firms, and the challenges of international pricing, distribution, advertising and product development. Prerequisite/Restriction: BUSN 2201
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BUSN 2211: Introduction to Advertising
2.00 Credits
Utah State University
Introduces students to the basic techniques used in advertising. Teaches the use of marketing information and research to develop effective advertising campaigns for different media. Other topics include basic design skills, advertising terminology, examples of effective advertising and simple market research. Prerequisite/Restriction: An introductory course in marketing, such as BUSN 2201, is recommended.
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BUSN 2241: Retail Merchandising
2.00 Credits
Utah State University
An overview of the retailing process, the environment within which it operates, and the institutions and functions that are performed by retailers.
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BUSN 2251: Consumer Behavior
3.00 Credits
Utah State University
Designed to apply psychological, sociological, economic and anthropological influences to the purchasing and the consumption of goods and services by the ultimate consumer.
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BUSN 2320: Small Business Management - CTE
3.00 Credits
Utah State University
Examines the many aspects of establishing and/or managing a small business. In addition to the basic underpinnings of a small business, the course focuses on human resource management, ethics, business communications, financial management and managing the growth and expansion.
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BUSN 2321: Small Business Management
2.00 Credits
Utah State University
Focuses on the unique aspects of establishing and operating a small business. Enables students interested in entrepreneurship to develop the necessary skills and tools for success. Topics will include small business practices, family businesses, franchising and formation of small businesses.
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BUSN 2390: Organizational Behavior
3.00 Credits
Utah State University
Comprehensive study of human behavior in the workplace. Focuses on the application of psychological theories of attribution, learning, motivation, and group processes to enhance productivity, quality, and job satisfaction.
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BUSN 2420: Database (Access)
3.00 Credits
Utah State University
This course covers the utility and application of databases. Students learn database creation, editing, and querying. They create custom forms and reports, and design custom advanced queries for use in hyperlink fields and the internet. Repeatable for credit: No Grade Mode: Standard
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BUSN 2430: Desktop Publishing
2.00 Credits
Utah State University
This course introduces students to the concepts of desktop publishing using Microsoft Publisher. Concepts covered include such topics as creating business cards, letterheads, flyers, brochures, and booklets. Repeatable for credit: No Grade Mode: Standard
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