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COMMS 331: Creating Advertising Concepts - Portfolio 2
3.00 Credits
Brigham Young University-Provo
Advanced consumer advertising: copywriting, design, and layout.
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COMMS 332: Marketing Media Planning and Strategy
3.00 Credits
Brigham Young University-Provo
Media planning, theory, and practice in context of the marketing mix. Application of computer-based models as aids to media decisions. Writing of marketing- based media plans. Case study approach to both print and broadcast media.
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COMMS 335: TV Commercial Production
3.00 Credits
Brigham Young University-Provo
Discussing and applying television commercial production principles; creating and executing TV commercial concepts.
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COMMS 336: Strategic Planning and Problem Solving
3.00 Credits
Brigham Young University-Provo
Cases selected from wide range of actual public relations problems confronting business, government, education, and other institutions. Focus on strategic planning matrix.
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COMMS 337: Advertising Account Management
3.00 Credits
Brigham Young University-Provo
Managing advertising agency accounts, including budgets, writing, new business pitches, and relationships with clients.
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COMMS 345: Media Sales and Promotion
3.00 Credits
Brigham Young University-Provo
Fundamentals of media sales process. Theory and application of persuasion relating to media sales.
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COMMS 351: Media and Their Audiences
3.00 Credits
Brigham Young University-Provo
Understanding media content and channels empowering and improving media consumption and interpretation. Approaches may include new technology, social media, consumer behavior, media criticism, and media literacy.
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COMMS 360: Communication Management Principles and Theory
3.00 Credits
Brigham Young University-Provo
Management principles and theory, emphasizing responsible management benefiting organizations and their stakeholders. Approaches may include crisis communication, media or agency management, and programming.
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COMMS 365: Photojournalism
3.00 Credits
Brigham Young University-Provo
Shooting, processing, selecting, and preparing images for use in various news platforms.
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COMMS 370R: Special Topics in Communications
1.00 - 3.00 Credits
Brigham Young University-Provo
Subject matter may vary. Specific topics emphasizing general issues related to all mass communication.
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