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COMMS 230: Introduction to Advertising
3.00 Credits
Brigham Young University-Provo
Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.
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COMMS 235: Introduction to Public Relations
3.00 Credits
Brigham Young University-Provo
Philosophy and practice of public relations in business, government, education, and other institutions. Study of publics, media, methods, press relations, and publicity.
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COMMS 238: Introduction to Communications Studies
3.00 Credits
Brigham Young University-Provo
Survey of mass communication theory and research; historical and philosophical development of communication theory.
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COMMS 239: Principles of Journalism
3.00 Credits
Brigham Young University-Provo
Theories and principles of journalism; critical evaluation of journalists' and news organizations' role and value in societies they serve.
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COMMS 300: Media Ethics, Law and Responsibility
3.00 Credits
Brigham Young University-Provo
Introduction to First Amendment history and press freedom, law, and theory; media regulation and policy; relationship between law and ethics; key ethical issues in professional communications.
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COMMS 301: Mass Media History and Philosophy
3.00 Credits
Brigham Young University-Provo
Historical and philosophical development of today's media. Approaches may include theories of media change, social responsibility, economic factors, and influential pioneers.
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COMMS 302: Popular Culture and Media
3.00 Credits
Brigham Young University-Provo
Impact of new and traditional media on popular culture. Approaches may include media criticism and cultural theories on the artifacts and drivers of cultural values.
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COMMS 308: Research Methods for Journalism
3.00 Credits
Brigham Young University-Provo
Qualitative and quantitative information-gathering strategies and techniques: interviewing, use of surveys and public records; online information gathering and data base analysis.
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COMMS 317: Advertising Research Methods
3.00 Credits
Brigham Young University-Provo
Quantitative research methods used in marketing and advertising; the research process; planning, designing, and conducting studies; analyzing results using appropriate methodologies.
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COMMS 318: Public Relations Research and Measurement
3.00 Credits
Brigham Young University-Provo
Research methods and analysis critical to developing strategic public relations and measuring its effectiveness, emphasizing focus group and survey approaches with qualitative and quantitative statistical analysis.
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