|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
0.00 Credits
No course description available.
-
3.00 Credits
Examines the benefits of using computer networks, the technology associated with them, and how to design, implement, and manage them. A study of the fundamentals of telecommunications, network topologies, network design strategies, and the implementation of networks into organizations, including a semester project allowing students to design a network application. Prerequisites: MISM 5306.
-
3.00 Credits
Study of marketing functions of the firm and the impact of consumer and industrial buying behavior. Examines the variables of the marketing mix: product, price, physical distribution, channels of distribution, advertising, personal selling, and sales promotion. Investigates the economic, social, ethical, technological, and legal influences on marketing decision-making.
-
3.00 Credits
Study of the methods used to inform and persuade customers and other groups. Focuses on an integrated marketing communications planning model and emphasizes the importance of coordinating the promotional mix variables to develop effective communication programs. Therefore, the course investigates advertising, sales promotion, public relations, personal selling, direct mar- keting, and interactive media, alone with techniques for evaluating the effectiveness of these promotional variables. Prerequisite: MKTG 3312.
-
3.00 Credits
Study of the fundamentals of personal selling, including the relationship selling approach, the stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite: MKTG 3312.
-
3.00 Credits
Study of the fundamentals of retail management from a strategic planning perspective. Examines environmental influences on retailing, the planning function in retailing, and implementation decisions with respect to the major elements of the retail mix: location, financing, merchandise, pricing, advertising and promotion, customer service, retail selling, store layout and design, and managing human resources. Discusses retail information systems and current trends in nonstore retailing, especially selling on the Internet. Prerequisite: MKTG 3312.
-
3.00 Credits
Examanation of topic not covered by other marketing offerings, or not covered in the same depth. Prerequisite: MKTG: Approval from the school
-
3.00 Credits
Study of the strategic approach to the management of marketing activities in a global environment. Focuses on implementing the marketing mix variables in a global environment characterized by varying economic, social, cultural, political, legal, and financial forces. Prerequisite: MKTG 3312.
-
3.00 Credits
Study of consumers and industrial buyers as decision-makers in the marketplace. Examines the influences of environmental trends, individual characteristics, group dynamics, and situational characteristics on purchase decisions, as well as consumer and industrial buying processes. Prerequisite: MKTG 3312.
-
0.00 Credits
No course description available.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|