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MRKT 3306: Retailing and Distribution
3.00 Credits
The University of Texas of the Permian Basin
Consideration of the important role retailing plays in the successful dissemination of consumer goods. Both traditional and nontraditional forms of retailing will be investigated. Special retail-related distribution problems will also be covered.
Prerequisite:
MRKT 3300
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MRKT 3307: Sales Management
3.00 Credits
The University of Texas of the Permian Basin
Planning, organizing, directing and controlling the promotion function as it relates to the marketing mix; also, stress is placed upon professional selling techniques.
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MRKT 3308: Advertising and Promotion Management
3.00 Credits
The University of Texas of the Permian Basin
Planning, organizing, directing and controlling the promotion function as it relates to the marketing mix. The elements of good advertising are also stressed.
Prerequisite:
MRKT 3300
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MRKT 3315: Consumer Behavior
3.00 Credits
The University of Texas of the Permian Basin
Concepts of consumer behavior. Emphasis on psychological, sociological and economic variables and their effects on purchasing behavior.
Prerequisite:
MRKT 3300
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MRKT 4300: Strategic Brand Management
3.00 Credits
The University of Texas of the Permian Basin
The course will cover new product development and management of existing products and brands in a dynamic and global business environment. It will also introduce marketing metrics to measure the success of products and brands.
Prerequisite:
MRKT 3300
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MRKT 4301: E-Marketing
3.00 Credits
The University of Texas of the Permian Basin
Exploration of the basic issues and methods of electronic (internet-based) marketing within the general context of electronic commerce. Adaptation of basic marketing logics is emphasized.
Prerequisite:
MRKT 3300 and COSC 1335
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MRKT 4307: Professional Selling
3.00 Credits
The University of Texas of the Permian Basin
This course will be an intensive study of marketing through personal selling. Students will learn selling tactics and presentation skills. The course will emphasize the development of professional skills.
Prerequisite:
MRKT 3300
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MRKT 4312: Marketing Management
3.00 Credits
The University of Texas of the Permian Basin
Emphasis on marketing strategy and tactics using case studies of corporate successes and failures.
Prerequisite:
MRKT 3300 AND (6 additional hours of marketing and senior standing.)\
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MRKT 4314: Marketing Research and Information Systems
3.00 Credits
The University of Texas of the Permian Basin
Behavioral sciences research methods, social process and structure influences upon marketing activities and their integration as a total system of marketing action.
Prerequisite:
MRKT 3300 and MNGT 2342
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MRKT 4320: International Marketing
3.00 Credits
The University of Texas of the Permian Basin
Enterprise, comparative marketing, transport institutions and systems in selected foreign countries and the United States. Emphasizes ethnic and cultural differences in marketing strategy.
Prerequisite:
MRKT 3300
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