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ADV 373H: Integrated Communications Campaigns: Honors
3.00 Credits
The University of Texas at Austin
Restricted to students in the Advertising or Public Relations Honors program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J or Public Relations 367, a University grade point average of at least 3.50, admission to the departmental honors program, and consent of the undergraduate adviser.
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ADV 373H - Integrated Communications Campaigns: Honors
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ADV 374: Advanced Studies in Media and Negotiations
3.00 Credits
The University of Texas at Austin
No course description available.
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ADV 374 - Advanced Studies in Media and Negotiations
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ADV 376: Ethics in Advertising and Public Relations
3.00 Credits
The University of Texas at Austin
Same as Public Relations 376. Designed to develop skills in identifying, analyzing, and responding to ethical issues. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 353, 371J, 376, 378 (Topic 8: Ethics in Advertising and Public Relations), Public Relations 353, 371J, 376. Prerequisite: Upper-division standing.
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ADV 376 - Ethics in Advertising and Public Relations
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ADV 377: Advertising Media Topics
3.00 Credits
The University of Texas at Austin
Three lecture hours a week for one semester or as required by the topic. May be repeated for credit when the topics vary. Prerequisite: Admission to the Texas Media program and consent of instructor. Additional prerequisites vary with the topic and are given in the Course Schedule.
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ADV 377M: Media Studies
3.00 Credits
The University of Texas at Austin
Topics in media and its effects on advertising and public relations strategies. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Varies with the topic.
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ADV 377M - Media Studies
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ADV 378: Advanced Studies in Advertising
3.00 Credits
The University of Texas at Austin
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing.
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ADV 378 - Advanced Studies in Advertising
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ADV 378S: Special Topics in Sports Media
3.00 Credits
The University of Texas at Austin
Topics in sports media related to issues in traditional and new media as they affect sports and entertainment advertising and public relations. The equivalent of three lecture hours a week for one semester or as required by the topic. Advertising 378S and Public Relations 378S may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Upperdivision standing; Advertising 305S or Public Relations 305S with a grade of at least C; and a University grade point average of at least 2.25.
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ADV 379: Integrated Communication for Sports and Entertainment
3.00 Credits
The University of Texas at Austin
Three lecture hours a week for one semester.
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ADV 379 - Integrated Communication for Sports and Entertainment
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ADV 379H: Honors Tutorial Course
3.00 Credits
The University of Texas at Austin
Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special advertising topic. Supervised individual special studies. Prerequisite: Admission to the departmental honors program and consent of the undergraduate adviser.
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ADV 379H - Honors Tutorial Course
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ADV 447: Computer Imaging Topics
3.00 Credits
The University of Texas at Austin
Introduction to computer graphics with applications to advertising and other disciplines. Students interact with computer systems to produce artwork and design portfolios. Three lecture hours and three laboratory hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Advertising 318J with a grade of at least B and consent of instructor received prior to registering.
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ADV 447 - Computer Imaging Topics
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