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ADV 343K: Portfolio I
3.00 Credits
The University of Texas at Austin
Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least B, and admission to the Texas Creative program.
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ADV 344K: Advertising Research
3.00 Credits
The University of Texas at Austin
Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, Statistics 309, or Statistics and Scientific Computation 306 with a grade of at least C. Advertising majors must also have credit or registration for Advertising 325.
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ADV 344K - Advertising Research
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ADV 345J: Advertising Media Planning Foundations
3.00 Credits
The University of Texas at Austin
Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, Statistics 309, or Statistics and Scientific Computation 306 with a grade of at least C. Advertising majors must also have credit or registration for Advertising 325.
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ADV 345J - Advertising Media Planning Foundations
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ADV 348: Design of Integrated Communications
3.00 Credits
The University of Texas at Austin
Theory and practice of the graphic arts and production, including conception and design; typography; engraving; preparation of copy, art, and photographs; paper; color psychology; and printing. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.
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ADV 348 - Design of Integrated Communications
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ADV 350: Advertising Internship
3.00 Credits
The University of Texas at Austin
Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. An average of twelve hours of work a week, for a total of 180 hours a semester or summer session. Offered on the pass/fail basis only. Prerequisite: Advertising 344K and 345J with a grade of at least C in each.
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ADV 353: Advertising and Public Relations Law and Ethics
3.00 Credits
The University of Texas at Austin
Same as Public Relations 353. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 353, 371J, 376, Public Relations 353, 371J, 376. Fulfills the communication and culture requirement in the College of Communication. Prerequisite: For advertising majors, Advertising 318J with a grade of at least B; for public relations majors, Public Relations 319; for others, none.
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ADV 353 - Advertising and Public Relations Law and Ethics
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ADV 366: Special Topics in Advertising
3.00 Credits
The University of Texas at Austin
Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising degree. May be repeated for credit when the topics vary.
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ADV 366 - Special Topics in Advertising
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ADV 368C: Advertising Senior Seminar
3.00 Credits
The University of Texas at Austin
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 370J and written consent of instructor received prior to registering.
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ADV 370J: Integrated Communications Management
3.00 Credits
The University of Texas at Austin
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C in each; and Marketing 320F or 337 with a grade of at least C.
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ADV 373: Integrated Communications Campaigns
3.00 Credits
The University of Texas at Austin
Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Prerequisite: Advertising 370J or Public Relations 367.
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