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Course Criteria
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3.00 Credits
Basic advertising art direction and copywriting skills, including indications for graphics, headlines, and body copy. Three lecture hours and three studio hours a week for one semester. Prerequisite: Advertising 325 with a grade of at least B, and admission to the Texas Creative program.
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3.00 Credits
Introduction to social science research methods as used in advertising and marketing; emphasis on survey research and secondary data. Three lecture hours and one discussion hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, Statistics 309, or Statistics and Scientific Computation 306 with a grade of at least C. Advertising majors must also have credit or registration for Advertising 325.
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3.00 Credits
Media characteristics and media-market measurements; development of media plans. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Upper-division standing; Advertising 318J with a grade of at least B; and Advertising 309R, Public Relations 309, Statistics 309, or Statistics and Scientific Computation 306 with a grade of at least C. Advertising majors must also have credit or registration for Advertising 325.
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3.00 Credits
Theory and practice of the graphic arts and production, including conception and design; typography; engraving; preparation of copy, art, and photographs; paper; color psychology; and printing. Three lecture hours a week for one semester. Prerequisite: Upper-division standing.
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3.00 Credits
Practical work experiences in advertising sales, creative management, and research with advertisers, agencies, media, or auxiliary services. An average of twelve hours of work a week, for a total of 180 hours a semester or summer session. Offered on the pass/fail basis only. Prerequisite: Advertising 344K and 345J with a grade of at least C in each.
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3.00 Credits
Same as Public Relations 353. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 353, 371J, 376, Public Relations 353, 371J, 376. Fulfills the communication and culture requirement in the College of Communication. Prerequisite: For advertising majors, Advertising 318J with a grade of at least B; for public relations majors, Public Relations 319; for others, none.
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3.00 Credits
Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising degree. May be repeated for credit when the topics vary.
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3.00 Credits
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Credit or registration for Advertising 370J and written consent of instructor received prior to registering.
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3.00 Credits
Cases and problems dealing with the management of advertising and promotional programs; media and creative strategies; consumer, retail, industrial, and public service applications. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K and 345J with a grade of at least C in each; and Marketing 320F or 337 with a grade of at least C.
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3.00 Credits
Concept of media mix; matching product, consumer, media profiles; conception, research, planning, and execution of advertising campaigns; special emphasis on advanced copywriting, layout, and production for print and broadcast media. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 373, 373H, Public Relations 377H, 377K. Prerequisite: Advertising 370J or Public Relations 367.
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