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Course Criteria
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3.00 Credits
Production of controlled public relations media for internal and external publics; analysis of annual reports, trade magazines, and electronic publishing. Three lecture hours a week for one semester. Prerequisite: Public Relations 319 or 331, and 348, or consent of instructor; and Journalism 315 or one of the following courses: Rhetoric and Writing 309K, 309S, 325M, 379C (Topic: Grammar and Style for Writers).
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3.00 Credits
Same as Advertising 376. Designed to develop skills in identifying, analyzing, and responding to ethical issues. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 378 (Topic 8: Ethics in Advertising and Public Relations), Public Relations 353, 371J, 376. Prerequisite: Upper-division standing.
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3.00 Credits
Restricted to students in the Advertising or Public Relations Honors Program. The concept of media mix; matching product, consumer, and media profiles; and the conception, research, planning, and execution of advertising campaigns. Special emphasis on advanced copywriting, layout, and production for print and broadcast media. Students usually participate in major national contests involving brand development in advertising strategies. Three lecture hours a week for one semester, with additional hours to be arranged. Only one of the following may be counted: Advertising, 373, 373H, Public Relations 377H, 377K. Offered on the letter-grade basis only. Prerequisite: Upper-division standing, Advertising 370J or Public Relations 367, a University grade point average of at least 3.50, admission to the Advertising or Public Relations Honors Program, and consent of the undergraduate adviser.
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3.00 Credits
Integration of theory, research methods, and communication techniques for planning, implementing, and evaluating public relations campaigns; client proposal writing and presentation. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising, 373, 373H, Public Relations 377H, 377K. Prerequisite: Public Relations 352; and Advertising 370J or Public Relations 367.
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3.00 Credits
Topics in media and its effects on advertising and public relations strategies. The equivalent of three lecture hours a week for one semester; additional hours may be required for some topics. Advertising 377M and Public Relations 377M may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Varies with the topic.
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3.00 Credits
Three lecture hours a week for one semester. May be repeated for credit when the topics vary. Prerequisite: Upper-division standing.
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3.00 Credits
Topics in sports media related to issues in traditional and new media as they affect sports and entertainment advertising and public relations. The equivalent of three lecture hours a week for one semester or as required by the topic. Advertising 378S and Public Relations 378S may not both be counted unless the topics vary. May be repeated for credit when the topics vary. Prerequisite: Upperdivision standing; Advertising 305S or Public Relations 305S with a grade of at least C; and a University grade point average of at least 2.25.
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3.00 Credits
Conference course of intensive study, planned by the Advertising Honors Committee; research and the writing of a substantial paper on a special public relations topic. Individual instruction. Prerequisite: Admission to the departmental honors program and consent of the undergraduate adviser.
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3.00 Credits
Designed for students with minimum prior preparation in mathematics and physics. Especially appropriate for prospective elementary school teachers. Inquiry laboratory approach to basic concepts of measurement, forces, motion, energy, temperature, and heat. Four hours of integrated laboratory and lecture a week for one semester. May not be counted toward a degree in the College of Natural Sciences.
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3.00 Credits
Inquiry laboratory approach to electricity, magnetism, waves, light, and optical instruments. Four hours of integrated laboratory and lecture a week for one semester. May not be counted toward a degree in the College of Natural Sciences. Prerequisite: Physical Science 303.
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