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Course Criteria
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3.00 Credits
Same as Advertising 309R. Restricted to advertising and public relations majors. Introduction to concepts and methods of statistics, with emphasis on analyzing personal and group behaviors. Includes exploratory data analysis, correlation and regression, descriptive statistics, sampling distributions, confidence intervals, and hypothesis testing. Three lecture hours a week for one semester. Only one of the following may be counted: Advertising 309R, 378 (Topic: Introduction to Advertising and Public Relations Research), Public Relations 309, 378 (Topic: Topic: Introduction to Advertising and Public Relations Research).
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3.00 Credits
Same as Advertising 316. A cross-disciplinary view of the creative process and creative products. The conceptual core of film, fine arts, advertising, architecture, and literature. Three lecture hours a week for one semester. May not be counted toward the Bachelor of Science in Advertising or the Bachelor of Science in Public Relations. Fulfills the communication and culture requirement in the College of Communication.
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3.00 Credits
Restricted to public relations majors. Introduction to writing skills for the media, including readability, clarity, verification, and style. Three lecture hours and one laboratory hour a week for one semester. Prerequisite: Advertising 318J with a grade of at least B.
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3.00 Credits
Restricted to public relations majors. Principles, theory, history, ethics, and practice of public relations in a variety of organizational settings; elements of strategic management. Three lecture hours a week for one semester. Public Relations 319 and 331 may not both be counted. Prerequisite: Advertising 318J with a grade of at least B.
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3.00 Credits
Strategic public relations decisions as they relate to media; investigation of ethical principles and norms regulating activity of public relations. Three lecture hours a week for one semester. May not be counted toward the major requirement for the Bachelor of Science in Public Relations degree. Public Relations 319 and 331 may not both be counted.
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3.00 Credits
Analysis and production of print, electronic, and oral messages to achieve organizational objectives; fundamentals of media relations; Internet applications. Three lecture hours and two laboratory hours a week for one semester. Prerequisite: Upper-division standing; Public Relations 319 (or 333) or 331; and Journalism 315 or Public Relations 317.
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3.00 Credits
Restricted to public relations majors. Internship to be arranged by student and approved by instructor. Internship to be arranged. May be taken only once. Offered on the pass/fail basis only. Prerequisite: Advertising 344K, 345J, and Public Relations 348 with a grade of at least C in each.
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3.00 Credits
Restricted to public relations majors. Strategies relating to public relations disciplines, including the management of external, internal, community, nonprofit, and media issues, and public relations marketing programs. Three lecture hours a week for one semester. Prerequisite: Public Relations 319 or 331, and 348.
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3.00 Credits
Same as Advertising 353. The equivalent of three lecture hours a week for one semester. Only one of the following may be counted: Advertising 353, 371J, 376, Public Relations 353, 371J, 376. Fulfills the communication and culture requirement in the College of Communication. Prerequisite: For advertising majors, Advertising 318J with a grade of at least B; for public relations majors, Public Relations 319; for others, none.
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3.00 Credits
Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Three lecture hours a week for one semester. Advertising 370J and Public Relations 367 may not both be counted. Prerequisite: Advertising 344K, 345J, and Marketing 320F with a grade of at least C in each; and Public Relations 348.
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