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Course Criteria
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3.00 Credits
An introduction to the theory and practice of public relations. This course examines the tasks, responsibilities and objectives of public relations professionals. It outlines practical solutions to communication challenges through needs assessment techniques and effective planning strategy.
Prerequisite:
WRT 0110 or POI.
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3.00 Credits
This course will explore communication about environmental issues within the many forms of communication. Topics to covered include environmental information and education campaigns, social marketing, environmental journalism, media coverage of environmental issues, public relations about environmental issues, green marketing, the environment in popular culture, risk communication and public participation in environmental decision making.
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3.00 Credits
This course introduces students to essential advertising models, theories, and case studies through application and analyses. Students will to create, disseminate, and evaluate multiple advertising messages across different media. The course will prepare students to outline practical applications and address advertising challenges through strategic planning and execution of communication campaigns. Students will write for print, broadcast, and other media.
Prerequisite:
WRT 0110
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3.00 Credits
Technical Writing teaches students the skills necessary to connect effective communication with professional and organizational goals within the workplace. Students will learn to communicate an organization's positions effectively and efficiently across multiple media platforms emphasizing the written word. The subject centered focus of the course will vary each semester from industry to industry at the instructor's discretion.
Prerequisite:
WRT 0170
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3.00 Credits
This course provides students with essential knowledge of the research methodologies, principles, techniques, and applications required within the communications industry. Students will complete projects using fundamental research tools such as surveys, focus groups, and content analyses to gain valuable real-world experience and understand the value of sound data when making informed decisions.
Prerequisite:
WRT 0110
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3.00 Credits
This course introduces Communication majors to the types of research and information gathering skills essential for journalists, public relations practitioners, and other professionals. It will include a review of sources available in the library, computer resources, and municipal, state and federal government documents. In addition to becoming skilled seekers in the digital/paper chase, students will gain an overview of the "right to access" issues, including the Freedom of Information Act and the ethics of privacy. In short, students will learn strategies for gathering information and critically analyzing it.
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3.00 Credits
This course IS NOT a course on how to advertise. This will NOT teach you how to construct ad campaigns, how to design ads, etc. Instead, this course examines the social role of advertising in our society, and how advertising communicates its message to the masses.
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3.00 Credits
Business Writing is designed for students from a range of majors to learn the necessary rhetorical and research skills needed for their professional careers. Assignments will include business letters, memos, reports, proposals, and collaborative projects. The subject-centered focus of the course will vary each semester at the instructor's discretion. This course cross lists with WRT 0240.
Prerequisite:
WRT 0110
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3.00 Credits
An introduction to reporting and writing literary journalism and to the works of its best-known practitioners (including Tom Wolfe, Joan Didion, Gay Talese, John Hersey, and John McPhee). Students will receive intensive instruction on nonfiction story structure, narration, scene-setting, dialogue, and characterization and on advanced interviewing and reporting techniques.
Prerequisite:
COM 0255 WRT 0255 or POI.
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3.00 Credits
This course examines the nature and definition of news, and introduces students to the fundamentals of gathering and writing news stories and features, interviewing, covering a beat, and meeting deadlines. In addition, the course explores the ethical and legal boundaries of journalism and the responsibilities of journalists through readings and discussions about media law and ethics. During the course of the semester, students will submit their work to The Rambler, the College's student newspaper.
Prerequisite:
WRT 0110 or POI.
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