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Course Criteria
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3.00 Credits
An introduction to the concepts, techniques, and methodologies that underlie the development, use, and control of computerized accounting information systems.
Prerequisite:
ACC 0101
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3.00 Credits
A study of the behaviorial aspects of organizations at both individual and management levels and of the decision-making process, the role of stress, of leadership styles, conflict resolution, and communication.
Prerequisite:
BUS 0205
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3.00 Credits
An introduction to the basic marketing theories and practices used to create and build profitable business relationships. These include analyses of marketing planning, segmentation, consumer behavior, product policies, pricing, promotion, and channels of distribution strategies. The course emphasizes the application of these concepts in a socially responsible environment, in addition to including the use of marketing technology in a digital age.
Prerequisite:
Sophmore status.
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3.00 Credits
The course provides a framework to be able to understand the commonly used research methods used in marketing, showing how to conduct marketing research, how to analyze data and showing methods used in the evaluation of data.
Prerequisite:
BUS 0350
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3.00 Credits
The course addresses the key issues facing companies operating in foreign countries. The two broad themes are risks created by currency exchange rates and the sources, costs and risks of obtaining financing in the foreign capital markets. Other topics include changes in government policies, economic and political risks and the role of international banks.
Prerequisite:
BUS 0305
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3.00 Credits
The course provides an introduction to the challenges and scope of international marketing. Students will learn how to assess international marketing opportunities and avoid threats by studying the cultural, political and economic environment of global markets; and finally learn to develop international marketing strategies.
Prerequisite:
BUS 0350
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3.00 Credits
The course is an application of Marketing Principles to sports products and services. Covered will be all topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship and e-marketing.
Prerequisite:
BUS 0350
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3.00 Credits
A study of the functions and responsibilities of management in the area of strategic planning. The focus will be on the analytical and creative thought process whereby company, customer, and environment merge in achieving competitive advantage.
Prerequisite:
BUS 0205 and BUS 0305
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3.00 Credits
An introduction to the theories and principles of advertising with a focus on current practice in advertising agencies. Topics include advertising foundations, planning and strategy, advertising media, advertising campaign strategy and an evaluation of commercials (print, television, radio, and Internet).
Prerequisite:
BUS 0350
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3.00 Credits
A study of the structure and operation of financial institutions and money markets. Areas of emphasis include supply and demand for funds, short-term and long-term financial market inter-relationships, and current applications and development.
Prerequisite:
BUS 0305
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