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ADVT 4300: INTEGRATED MARKETING COMMUNICATION (IMC) CASE STUDIES
3.00 Credits
The University of Texas at Arlington
Theory and management of such functional integrated marketing communication areas as advertising, public relations, sales promotion, and direct response are evaluated relative to targets, timing, and messages strategies. The case method approach is used to review and evaluate the strengths and weaknesses of IMC strategy and planning relative to brand management. Prerequisite:ADVT 3304, MARK 3321.
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ADVT 4300 - INTEGRATED MARKETING COMMUNICATION (IMC) CASE STUDIES
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ADVT 4301: ADVERTISING AND IMC CAMPAIGNS
3.00 Credits
The University of Texas at Arlington
Advanced study in the application of advertising and marketing communication theories. Advertising campaigns are developed consistent with Integrated Marketing Communication and branding programs. Student agency teams develop speculative advertising and IMC plans for organizations, products and/or brands. Prerequisite: ADVT 3305, 3306, 4300.
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ADVT 4391: CONFERENCE COURSE
3.00 Credits
The University of Texas at Arlington
Topic assigned on an individual basis, covering individual research or study in the designated areas. May be repeated when topic changes, for a maximum of six credit hours. Prerequisite: COMM 2315 and 60 or more hours earned and permission of the department.
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ADVT 4391 - CONFERENCE COURSE
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ADVT 4393: SPECIAL TOPICS
3.00 Credits
The University of Texas at Arlington
Special studies in advertising. Topic varies from semester to semester. May be repeated when topic changes, for a maximum of six credit hours. Prerequisite: COMM 2315 and 60 or more hours earned and permission of the department.
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ADVT 4393 - SPECIAL TOPICS
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ADVT 4395: PROFESSIONAL INTERNSHIP
3.00 Credits
The University of Texas at Arlington
Individual research while working with business and industry. Individual conference to be arranged. Prerequisite: COMM 2315, ADVT 3304 or ADVT 3305, 60 or more hours earned and permission of the department. Graded Pass/Fail.
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ADVT 4395 - PROFESSIONAL INTERNSHIP
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ANTH 1306: INTRODUCTION TO ANTHROPOLOGY
3.00 Credits
The University of Texas at Arlington
This course, primarily intended for nonmajors and as a first course for students considering majoring in anthropology, provides an overview of the subdisciplines of anthropology: ethnology (cultural anthropology), archaeology, physical (biological) anthropology, and linguistic anthropology.
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ANTH 1306 - INTRODUCTION TO ANTHROPOLOGY
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ANTH 1310: GREAT DISCOVERIES IN ARCHAEOLOGY
3.00 Credits
The University of Texas at Arlington
A survey of some of the most spectacular and otherwise significant archaeological discoveries worldwide over the past three centuries. Consideration of particular archaeological sites as case studies to illustrate cultural development from the Stone Age to Medieval times.
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ANTH 1310 - GREAT DISCOVERIES IN ARCHAEOLOGY
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ANTH 2307: BIOLOGICAL ANTHROPOLOGY
3.00 Credits
The University of Texas at Arlington
Human variation and human evolution. Genetics, living and fossil nonhuman primates, the human skeleton, the fossil record of human evolution, modern human variation and biological adaptation. Formerly ANTH 3307; credit will not be granted for both ANTH 2307 and 3307.
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ANTH 2307 - BIOLOGICAL ANTHROPOLOGY
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ANTH 2322: GLOBAL CULTURES
3.00 Credits
The University of Texas at Arlington
Methods and theories of sociocultural anthropology. Examines systems of social organization and cultural meaning in contemporary human societies. Topics include fieldwork, cross-cultural analysis, applied anthropology, and global perspectives on political, economic, and social institutions. Formerly ANTH 3322; credit will not be granted for both ANTH 2322 and 3322.
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ANTH 2322 - GLOBAL CULTURES
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ANTH 2339: PRINCIPLES OF ARCHAEOLOGY
3.00 Credits
The University of Texas at Arlington
The methods and theories of prehistoric archaeology. The techniques and approaches employed in recovering, dating, and interpreting prehistoric cultural materials. Formerly ANTH 3339; credit will not be granted for both ANTH 2339 and 3339.
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ANTH 2339 - PRINCIPLES OF ARCHAEOLOGY
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