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Course Criteria
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3.00 Credits
Readings and discussions of special topics in accounting. Prerequisite: Junior or senior standing and consent of instructor. May be repeated for credit with consent of department chair.
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3.00 Credits
A comprehensive study of internal auditing standards, ethics, concepts, audit techniques, and reporting practices. Prerequisite: Accounting major with junior standing and ACCT 3303 with a grade of C or higher or consent of the instructor.
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3.00 Credits
An advance study of operational, organizational, and quality control audits. Topics will include operational audit methodology, audits of administrative and support services, audits of line functions, and audits of special areas. Prerequisite: Accounting major with junior standing and ACCT 4332 with a grade of C or higher and a 3.0 GPA.
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3.00 Credits
This course is intended to introduce students to ethical reasoning, integrity, objectivity, independence, professionalism, and other core values. The course incorporates the essentials of professional responsibilities, including elements of trust and communications with clients and other professionals. Both ethical principles and rules are considered. This course is intended to satisfy conditions of the Texas State Board of Public Accountancy that require candidates for the CPA Exam to have completed an approved ethics course. Accounting majors may take this course as an advanced business elective, but may not count this course as an accounting elective nor include it in the calculation of their accounting GPA. Junior standing or higher is recommended.
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3.00 Credits
Advanced studies, on an individual basis, in the various fields of accounting. Prerequisite: Senior standing and permission of instructor. May be repeated for credit with consent of department chair.
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3.00 Credits
Practical training in accounting. Analysis of theory applied to real life situations. May be used as an advanced business elective only; graded on a pass/fail basis. No credit will be given for previous experience or activities. Prerequisite: Accounting major with junior standing and consent of department internship advisor.
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3.00 Credits
The role of advertising in society. Basic concepts include marketing message creation, budget determination, agency-client relationships, and social responsibility of advertisers.
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3.00 Credits
Introductory strategy course focusing on creative communication in advertising and marketing communication planning. The evolution and development of the strategic creative process is evaluated relative to campaign objectives and research, especially as it impacts Integrated Marketing Communication and branding programs. Students successfully completing Strategic Communication I advance to Strategic Communication II. Prerequisite: JOUR 1345, ADVT 2337, MATH 1308, COMM 2315 all with a minimum grade of C (2.0/4.0 scale).
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3.00 Credits
Decision-making in selection and use of advertising media. Evaluation of media alternatives in terms of marketing communication objectives and strategy, audience analysis, media-market research, cost, and editorial/program content. Media plans are developed consistent with Integrated Marketing Communication and branding programs. Prerequisite: JOUR 1345, ADVT 2337, COMM 2315, and MATH 1308, all with a grade of C or better.
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3.00 Credits
Advanced strategy course building on the foundation from Strategic Communication I; assumes a basic understanding of strategy and research. Advanced critiques of existing campaigns coupled with the development of strategic communication for various media, including print, broadcast, direct mail, and Internet. Persuasive presentation of strategies and executions to others as in an agency setting; includes copywriting, basic art direction, and multimedia usage. Prerequisite: ADVT 3304, COMM 3303.
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