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MARK 4311: MARKETING RESEARCH
3.00 Credits
The University of Texas at Arlington
Designed to make students intelligent users of marketing research data. The interrelationship between marketing research and marketing management. Methods and techniques used to generate primary data in commercial marketing research. Design of research projects, methods for generating primary data, sampling of human populations, experimental design, and data analysis. Prerequisite: MARK 3321 and BUSA/STAT 3321.
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MARK 4322: ADVANCED MARKETING MANAGEMENT AND STRATEGY
3.00 Credits
The University of Texas at Arlington
A capstone course designed to help the student develop his/her ability to apply knowledge and analytical skills acquired in the marketing and business curricula. The importance of a structured planning process in formulating and implementing marketing strategies is emphasized. Prerequisite: MARK 3321, 3324, 4311, and 90 credit hours.
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MARK 4325: INTERNATIONAL MARKETING
3.00 Credits
The University of Texas at Arlington
Explores the techniques of entering the international marketplace. Explains the impact of sociocultural, economic, technological, governmental, and demographic factors on the international marketing mix. Prerequisite: MARK 3321.
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MARK 4331: SEMINAR IN MARKETING
3.00 Credits
The University of Texas at Arlington
Readings and discussion of special topics in marketing. Prerequisite: Junior or senior standing and consent of instructor. May be repeated for credit with consent of department chair.
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MARK 4391: STUDIES IN MARKETING
3.00 Credits
The University of Texas at Arlington
Advanced studies, on an individual basis, in the various fields of marketing. Prerequisite: 90 credit hours and permission of instructor. May be repeated for credit with consent of department chair.
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MARK 4393: MARKETING INTERNSHIP
3.00 Credits
The University of Texas at Arlington
Practical training in marketing. Analysis of theory applied to real life situations. May be used as an advanced business elective only; graded on a pass/fail basis. No credit will be given for previous experience or activities. May not be repeated for credit. Prerequisite: Junior standing and consent of department internship advisor.
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MAS 1131: ISSUES IN COLLEGE ADJUSTMENT
1.00 Credits
The University of Texas at Arlington
Faculty, staff and Peer Academic Leaders in group discussion will communicate academic survival information, analyze potential academic and social problems, and assist in implementing individualized corrective measures. Special sections for Maverick Scholars Freshman Interest Groups, students on probation, students exploring majors, and student athletes will require permission to register. Elective only; does not count as a part of the professional certification requirements. Pass-fail grades will be awarded. For entering freshmen or entering transfer students.
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MAS 2300: INTRODUCTION TO MEXICAN AMERICAN STUDIES
3.00 Credits
The University of Texas at Arlington
A multidisciplinary introduction to the Mexican American/Latino experience. Emphasis on history, culture, and contemporary socioeconomic and policy issues. Required for completion of the Mexican American Studies minor.
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MAS 3310: LATINOS IN THE UNITED STATES
3.00 Credits
The University of Texas at Arlington
Examines the Latino experience in the U.S. from an interdisciplinary perspective. Discusses the commonalities and cultural differences among various Latino groups, and focuses on important contemporary Latino issues such as education, employment, family and gender, identity, immigration, and politics.
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MAS 3312: LATIN AMERICAN CULTURE AND CIVILIZATION
3.00 Credits
The University of Texas at Arlington
An interdisciplinary introduction to Latin American society, history and culture. Prerequisite: SPAN 2314 with a grade of C or better. Offered as MAS 3312 and SPAN 3312; credit will be granted for either MAS or SPAN.
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