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Course Criteria
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3.00 Credits
Prerequisite: MKTG 343 An integration of marketing theory and the behavioral sciences in order to understand choices and influences in consumer decision behavior. (Spring, odd years)
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3.00 Credits
This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations, the business of advertising, consumer behavior, and creative strategies and processes. (Spring)
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3.00 Credits
A course designed to explore the world of e-business through using the web for selling and promotion. Emphasis is placed on developing ecommerce sites, processing payments, trust and security, protecting intellectual property, optimizing search engine results, and new methods of doing business online. (Spring)
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3.00 Credits
Prerequisite: MKTG 343 An overview of research theories, concepts, and methodologies as applied to marketing problems. Attention is directed toward the application of sampling, sample design, data analysis of marketing problems, and how findings are used in formulating marketing policies. (Spring, even years)
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3.00 - 8.00 Credits
This course is an on-the-job, career-oriented internship program for training in marketing and e-commerce. Variable credit of 3-8 hours is available. Admission to internship is limited to students who have completed 40 semester hours in the business core and concentration and have maintained a GPA of at least 2.50 in the major. Prior approval of both the business internship coordinator and the department chair is required before the internship is started. The internship may count as one threehour elective course in the marketing concentration. Note: A student may not exceed a total of 8 hours for MKTG 492, ACCT 492 and BUAD 492 combined.
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4.00 Credits
An integrated study of harmony, keyboard harmony, form, and aural training, focusing mainly on Baroque style. 3 Lec 2 Lab (Fall)
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4.00 Credits
Prerequisite: MUCT 111 or permission of the instructor. A continuation of the concepts begun in MUCT 111, focusing mainly on Classical period style. 3 Lec 2 Lab (Spring)
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3.00 Credits
Prerequisite: MUCT 151 or permission of the instructor. The study of harmony, form, and aural skills based on the chromatic style of the Romantic period. (Fall)
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3.00 Credits
Prerequisite: MUCT 221 The study of harmony, form, and composition based on a wide variety of 20th century styles. (Spring)
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3.00 Credits
Prerequisite: MUCT 251 A study of musical form, both polyphonic and homophonic, covering the period of common practice and emphasizing the late Baroque and Classical periods. (Fall, even years)
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