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Course Criteria
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3.00 Credits
A study of fundraising and the philanthropic tradition and its role in the successful operation of nonprofit organizations. Attention is given to the techniques of producing fundraising proposals and campaigns directed to individuals, foundations, corporations, and other philanthropic organizations. (Spring, even years)
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2.00 Credits
Prerequisite: COMM 222 Prerequisite or corequisite: COMM 322 This course emphasizes the principles and practices of copy preparation and editorial decision making. Elements include working with writers and a production staff, meeting deadlines, headline and caption writing, picture editing, and editing copy for accuracy. Students will apply coursework by serving as the editorial staff of the Southwesterner, the campus news website and the campus newspaper. (Fall)
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1.00 Credits
Prerequisite: COMM 383 In this course, a continuation of COMM 383, students serve as editorial managers of the Southwesterner, the campus news website and the campus newspaper. (Spring)
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1.00 Credits
Prerequisite: COMM 311 or permission of instructor. A laboratory course in television news reporting. Emphasis is placed on story selection and development for a local audience, studio and field production techniques, and reporter and anchor delivery skills. (Fall, Spring)
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3.00 Credits
Prerequisite: COMM 222 or permission of instructor A course dealing with newspaper and magazine features. Emphasis is placed on publishing articles in on- and off-campus publications. Extensive practice in writing various types of feature stories and in dealing with editors and deadlines. (Fall, odd years)
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3.00 Credits
A study of the major principles of media law and media-related ethical concerns. Emphasis is given to the most important court decisions and statutory enactments in communication law, including prior restraint, libel and slander, fair trial/free press conflicts, and the First Amendment. Attention is given to building a personal approach to ethics within the context of the individual's relationships both with supervisors and with the public. This course meets the upper division writing component for senior year English. ( Fall, even years)
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3.00 Credits
Television Field Production and Reporting 3 hours Prerequisite: COMM 237 or permission of instructor. Advanced study in television news reporting, photography, and editing. Emphasis is given to writing for television, using the camera and microphone, and video editing for broadcast quality storytelling. Supplies fee. (Spring, even years)
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3.00 Credits
Applied Public Relations and Advertising 3 hours This course uses team projects to teach the tools and techniques necessary to work in the fields of public relations and advertising. Public relations assignments may include, but are not limited to, crisis management, special events, media relations, publications, and internal communications. Advertising assignments may include, but are not limited to, image and identity, political advertising, jingles and slogans, campaigns for large and small companies, and demographic and psychographic research. (Fall, odd years)
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3.00 Credits
This course presents the theoretical bases of interpersonal communication, group and public communication, mass communication, and communication in cultural contexts. Attention is given to the nature of inquiry and theory as well as several topics in communication theory, including interpersonal messages, cognitive processing, relationship development and maintenance, influence, group decision making, organizational communication, public rhetoric, media and culture, media effects, and intercultural and gender communication. There are ethical reflections throughout the course and an attempt to integrate and relate the various communication theories covered. This course meets the upper division writing component for senior year English. ( Spring, odd years)
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1.00 - 3.00 Credits
Radio Internship
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