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Course Criteria
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1.00 Credits
Prerequisites: COMM 211 and COMM 237 or permission of instructor. A laboratory course providing practical training in the editing of television news. Emphasis is placed on equipment operation and working with news reporters and directors to create news packages for broadcast. (Fall, Spring)
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3.00 Credits
An advanced study of broadcasting in the United States, this course includes elements on the origins and growth of broadcasting and cable; the physical bases of radio, television, and cable; programming, ratings, and effects; regulatory and constitutional matters; and current issues, including an international perspective. (Fall, odd years)
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3.00 Credits
Prerequisite: COMM 222 or permission of instructor A continuation of COMM 222, with emphasis on the principles, practices, and ethics of news reporting, interviewing, and writing. Extensive writing. (Fall, even years)
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3.00 Credits
Prerequisite: COMM 164 or permission of instructor An advanced study of the visual image as it is used to document social conditions. Emphasis is given to news photographs, cropping, and legal and ethical considerations. Student must furnish digital camera. Lab fee. (Spring, odd years)
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3.00 Credits
Emphasis on radio and television station management, including segments on financial and human resource management, promotion and marketing, sales, broadcast regulations, and cable television systems. (Spring, odd years)
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3.00 Credits
A study and practice of the principles and techniques involved in persuasion. Elements include the psychology of persuasion; the relation of persuasion to imaging, advertising, and propaganda; and the role of persuasion in a free society. (Spring, odd years)
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3.00 Credits
Prerequisite: COMM 237 or permission of instructor Advanced study in the production of informational, educational, and social commentary films. Emphasis is placed on the historical development of the documentary and the application of current video technology. Video projects required. Supplies fee. (Spring, odd years)
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3.00 Credits
A study of visual rhetoric, specifically the relationship between images and the messages they convey. The course will survey images in all areas of modern mass communication, including advertising, public relations, journalism, graphic design, photography, motion pictures, television and video, and the World Wide Web. Includes a broad segment teaching publication software. (Fall)
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3.00 Credits
This course studies the role of advertising in society, its impact on the economy, its function in business and marketing, and its communication aspects, including media applications. Attention is given to social, legal, and ethical considerations; the business of advertising; consumer behavior; and creative strategies and processes. (Spring)
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3.00 Credits
A study of film, including the medium's history and the development of cinema structure within social and cultural contexts. Elements include photography, mise en scene, movement, editing, sound, acting, drama, story, writing, ideology, and critique. Viewing and analysis of significant films in cinema history. 2 Lec 3 Lab. (Spring, even years)
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