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MKTG 3344: Marketing Applications
3.00 Credits
University of St Thomas
Applications approach to problem-solving and research techniques in marketing. Prerequisites: MKTG 3343 or equivalent; 50+ credit hours. Spring.
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MKTG 3345: Consumer Behavior
3.00 Credits
University of St Thomas
An analysis of the factors affecting consumer behavior in the marketplace, with an emphasis on exploring and evaluating evidence from empirical marketing research. Prerequisites: 50+ credit hours; completed MKTG 3343 recommended. Fall.
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MKTG 3346: Advertising and Integrated Marketing Communications
3.00 Credits
University of St Thomas
The course will focus on strategic planning, development, and execution of advertising and integrated marketing communications programs. The course will communicate the specific function of each of the elements of the promotion mix (advertising, personal selling, public relations, sales promotions, sponsorship, direct response and interactive marketing) and how these can be strategically combined to achieve marketing objectives. The psychological theories applied to create effective integrated campaigns will also be discussed, along with the role of marketing research in reaching creative and media decisions. Prerequisite: 50+ credit hours. MKTG 3343 or equivalent recommended. Spring.
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MKTG 3351: Marketing Research
3.00 Credits
University of St Thomas
The role of information in marketing decision-making. Application of statistical and marketing concepts and techniques in the collection and analysis of primary and secondary data. Prerequisites: MATH 1353, 3332 and MKTG 3343; 50+ credit hours. Spring.
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MKTG 4191 ,4291, 4391 ,4491, 4591 ,4691: Internship in Marketing
3.00 Credits
University of St Thomas
Practicum or on-the-job experience under the guidance of practicing specialists in the field. To be supervised individually by a department faculty member with the approval of the chair. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written permission of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.
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MKTG 4191 ,4291, 4391 ,4491, 4591 ,4691 - Internship in Marketing
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MKTG 4192 ,4292, 4392: Directed Readings/Independent Study in Marketing
3.00 Credits
University of St Thomas
Student research on a selected problem in the field pursued under the guidance of an assigned member of the faculty. Prerequisites: 50+ credit hours; appropriate business coursework (to be determined in consultation with department chair or faculty supervisor); prior written permission of chair and instructor; minimum GPA of 3.0.
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MKTG 4192 ,4292, 4392 - Directed Readings/Independent Study in Marketing
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MKTG 4193 ,4293, 4393 ,4493: Special Topics in Marketing
3.00 Credits
University of St Thomas
Systematic analysis and discussion of selected topics of contemporary and current interest. Prerequisites: 50+ credit hours; appropriate business course work (to be determined in consultation with department chair or faculty supervisor); prior written approval of chair and instructor; minimum GPA of 3.0. Course will be offered on a Pass/Fail basis.
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MKTG 4320: E-Commerce
3.00 Credits
University of St Thomas
This course deals with basic issues and fundamental principles associated with conducting numerous forms of business enterprise over the Internet. Included are the technical and business aspects that make E-Commerce possible. Students will learn about the architecture of the Internet and the ways that businesses use this technology to achieve corporate strategy and globalization. Prerequisite: 50+ credit hours. Spring.
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MUSC 0115 ,0116: Supplemental Study
3.00 Credits
University of St Thomas
Special work in areas of need. Conducted under the supervision of a faculty member. Fall, Spring.
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MUSC 1103: University Pop Singers
3.00 Credits
University of St Thomas
A choral organization that performs a variety of popular music. Open to all members of the University community with permission of instructor. Fall, Spring.
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