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Course Criteria
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3.00 Credits
Analysis of vocal and nonverbal interaction variables, including gestures, posture, territory/space, paralanguage, facial expressions, eye behavior, environment, touch, clothing and time. Fall, odd years.
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3.00 Credits
Functions, responsibilities and techniques of news editing, evaluation and processing of news. Headline writing, picture editing and page makeup. Prerequisite: COMM 2341. Spring.
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3.00 Credits
Nature of public relations practices in business, education and government. Emphasis on public relations strategies, identifying target public, press relations, cost management and planning public relations programs. Prerequisite: at least sophomore standing and COMM 2341 (concurrent registration acceptable). Fall.
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3.00 Credits
Practical application of public relations theories and strategies; students develop hypothetical persuasive campaigns of òprofessionaló quality. Prerequisite: COMM 3345. Spring.
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3.00 Credits
Newswriting and reporting for the electronic media, focusing on the development of a journalistic style applicable to radio and television news gathering. This course will teach students to incorporate aural and visual elements into the io rhetorical theory. Study will include criticism, criteria and measures of effectiveness in the media. Prerequisites: COMM 1331 and 9 credit hours of English. Fall, odd years.
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3.00 Credits
An analysis of major contributions to rhetorical theory. Study will include criticism, criteria, and measures of effectiveness in the mass media. Prerequisites: COMM 1331 and 9 credit hours of English. Fall, even years.
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3.00 Credits
Applied theory and technique involved in videotape editing. Prerequisite: COMM 2463 preferred. Spring, odd years.
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3.00 Credits
Study of the process and effects of mass communication, including audience characteristics, diffusion of innovations, political processes, media violence, social learning, children and television and social effects of emerging media technologies. Prerequisites: junior standing; 9 credit hours of English. Spring, even years.
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3.00 Credits
Analysis and examination of statutory laws, congressional legislation and federal rules and regulations governing the mass media in the United States. Focus on the First Amendment, libel and slander, privacy, copyright, free press/fair trial, obscenity, advertising, antitrust and monopoly, taxation and licensing. Prerequisite: junior standing, completion of 6 credit hours of communication. Spring.
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3.00 Credits
Advanced work in television production, concentrating in electronic field videography and news- gathering techniques. Classroom lecture will be supplemented with extensive practical application. Prerequisite: COMM 2463 or its equivalent. Spring.
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