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Course Criteria
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2.00 Credits
This course describes the common reasons for conducting marketing research and how the research can be used to support the marketing strategy and implementation process. Topics include qualitative and quantitative techniques commonly used for gathering marketing intelligence and the tools necessary to analyze the results.
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2.00 Credits
No course description available.
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2.00 Credits
This course begins with an introduction to the current and projected use of digital media throughout the world. Students investigate global distribution channels, the advantages and disadvantages of production in other countries, the market forces that impact pricing, and the ethical and cultural issues that affect all aspects of the digital media industry outside of the United States. Students also analyze the complexities and growing number of transnational media conglomerates.
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6.00 Credits
The Capstone Project requires completing a business plan to launch a digital media venture or to optimize the performance of an existing digital media entity. It includes conducting primary and secondary research to develop a marketing plan, financial plan to include negotiating for venture capital, and a distribution plan; or, in special cases, to conduct significant research on a pre-approved project in connection with a specific request from a [corporate] sponsor. This plan may also include a completed organizational and management structure, risk management plan, plus pricing, promotion, and distribution strategies. It addresses the technology required by the venture and the resolution of inherent legal and ethical issues. Some projects may be assigned a media professional or mentor/advisor to provide information and guidance for the specific media area. The project ends with a formal presentation to students, sponsors and faculty.
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3.00 Credits
Introduction to contemporary economic issues including markets in a global economy, consumer behavior, the structure of American industry, wages and labor markets, poverty and income inequality, pollution and the environment, and selected government policies. Students pursuing a SMB major or minor must earn a grade of C or higher in this course. (Fall, Spring)
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3.00 Credits
Introduction to big picture issues such as unemployment, inflation, national income and wealth, budget deficits, interest rates, money creation, banking and the Federal Reserve System, international trade, and alternative views of the role of government spending and taxes. (Fall, Spring) Prerequisite: ECON 2301.
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3.00 Credits
A systematic analysis of the concepts and measurement of income and output; the Classical, Keynesian, and new macroeconomic models; and problems related to economic growth. Prerequisite: ECON 2302, MATH 2313, and MATH 2113. (Spring)
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3.00 Credits
Analysis of imperfectly competitive markets and market-like situations. Topics include monopoly, oligopoly, price discrimination, product differentiation, entry deterrence, vertical restraints, asymmetric information, and regulation. Game-theoretic reasoning is emphasized throughout. Prerequisite: ECON 3301
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3.00 Credits
Introduction to the theories of trade; the international monetary system; and the financing of international trade and economic development. The US balance of payments is analyzed and its effect on foreign investments and operations is studied. Problems and opportunities unique to multinational business are considered. Prerequisite: ECON 3302. [Same as IBUS 3336]
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3.00 Credits
This course presents an overview of the Chinese economy. It focuses on China's ongoing economic transition from a planned economy to a more market oriented economy. Topics covered include reform in the rural agriculture and urban state owned enterprises, banking and financial markets development, international trade and foreign direct investment, labor and wage issues, and macroeconomic policies. Prerequisite: ECON 2302
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