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COMM 3309: Social Media For Public Relation
3.00 Credits
Saint Edward's University
In this course, we will explore emerging social media technologies and study their application in contemporary PR practice. We will not only examine these technologies from a theoretical perspective by reading scholarly research and writings from PR professionals, but we will also learn how to use and author content for such online PR tools ourselves. Topics we will cover include: social media and Web 2.0, blogs, wikis, podcasts, RSS feeds, viral video, social bookmarking, social media news releases, and other emerging web technologies. This course is taught in a Macintosh environment.
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COMM 3330: Media Standards & Practices
3.00 Credits
Saint Edward's University
This course will take students through current and engaging case studies in media as they investigate topics and issues in broadcasting, advertising, public relations, and journalism that are relevant in today's society. Students will gain insight into real-world situations as well as understand how professionals handle ethical dilemmas in contemporary media, both successfully and unsuccessfully. Does not fulfill the general education requirement for ethics. Prerequisite: COMM 2307. (Spring, even-numbered years)
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COMM 3330 - Media Standards & Practices
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COMM 3333: Rhetorical Criticism
3.00 Credits
Saint Edward's University
This course is designed to acquaint students with rhetorical criticism as a method for answering research questions in communication. Students will be provided with opportunities to apply critical methods in the writing of essays analyzing various kinds of data. Prerequisite: Junior or senior standing. (Fall, Spring)
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COMM 3344: Communication & Culture
3.00 Credits
Saint Edward's University
The dynamic relationship between communication and culture will be the area of study. Students will survey intercultural, international, cross-cultural, multicultural and cultural studies approaches in order to advance awareness of the ways in which culture shapes how individuals and groups communicate and how that communication also sustains, expresses and affects culture. Distinct patterns and styles of communication as well as shared values and goals within, between, among and across national, ethnic, racial and social groups will be examined. Prerequisite: Junior or senior standing, or permission of instructor.
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COMM 3360: Advertising Creative Strategy
3.00 Credits
Saint Edward's University
This course is designed to give students an understanding of using creativity in the development of effective advertising messages. Students will learn how to plan and execute advertising messages in a variety of media with focus on strategy, copywriting, layout and design. Prerequsite: COMM 2332. Fall, Spring.
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COMM 3360 - Advertising Creative Strategy
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COMM 4310: Communication & Popular Culture
3.00 Credits
Saint Edward's University
This course examines popular culture and the complex history, debates, and controversies surrounding it. Students will learn critical, cultural and rhetorical approaches to analyzing popular culture artifacts, texts, and performances, and will have the opportunity to conduct an extensive analysis of a popular-culture event occurring in the Austin community. Prerequisite: Junior or senior standing or permission of instructor. (Spring, odd-numbered years)
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COMM 4316: Leadership
3.00 Credits
Saint Edward's University
This course focuses on the examination of leadership theories, models, principles, styles and functions. Students will examine topics such as the leader-mentor relationship, motivation, teamwork, power, trust, persuasion, facilitation, negotiation, change and ethics. Fall, Spring.
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COMM 4324: Documentary
3.00 Credits
Saint Edward's University
Students will write, shoot, edit, and produce a short-form documentary for television on a relevant social issue. Prerequisite: PHCO 3331 or COMM 3328, or permission of instructor. (Spring, odd-numbered years)
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COMM 4334: Advertising Campaigns
3.00 Credits
Saint Edward's University
In this course, theory, strategy, and techniques are applied to advertising campaigns. Advanced projects in advertising and corporate communication are completed through analyzing, planning, financing, and executing an advertising campaign. Prerequisite: COMM 3360 and junior or senior standing, or permission of instructor.
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COMM 4350: Internship For The Comm Major
3.00 Credits
Saint Edward's University
The internship will be a real-world experience for the Communication major in which the student will work in a communication setting that involves the practical use of the theories and skills that have been introduced in the previous courses. This work may be on or off campus and will involve the opportunity for the student to practice the skills and knowledge involved in a communication career. May be repeated for credit. Prerequisite: Sophomore, junior or senior level and consent of the instructor. (Fall, Spring, Summer)
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