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BMKT 3311: Principles of Marketing
3.00 Credits
University of Mary Hardin-Baylor
Introduces students to basic concepts, practices, and techniques of contemporary marketing.
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BMKT 3312: Advertising and Promotion
3.00 Credits
University of Mary Hardin-Baylor
A survey course in advertising and other promotional techniques and their infl uence on the consumer buying process. Prerequisite: BMKT 3311, BMKT 3322. Majors and minors. Fall.
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BMKT 3322: Consumer Behavior
3.00 Credits
University of Mary Hardin-Baylor
An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors will be related to marketing strategy and practice. Prerequisite: BMKT 3311. Spring.
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BMKT 3331: Marketing Research
3.00 Credits
University of Mary Hardin-Baylor
A study of the principles and applications of marketing research with strong emphasis on research designs data. Prerequisite: Grade of "C" or better in BMKT 3311, and juniorstanding. Majors only. Fall.
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BMKT 3353: Selling and Sales Management
3.00 Credits
University of Mary Hardin-Baylor
A study of the sales process including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems. Prerequisite: BMKT 3311. Spring.
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BMKT 4324: Retailing
3.00 Credits
University of Mary Hardin-Baylor
A study of the elements and techniques of retailing. Store layout, display, inventory, pricing policies, promotional methods, and standards of control and performance are among the topics considered. Prerequisite: BMKT 3311. Majors and minors. Fall.
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BMKT 4341: Marketing Strategy
3.00 Credits
University of Mary Hardin-Baylor
A broadly based study of the marketing effort as seen from the point of view of the marketing manager. Prerequisites: BMKT 3311, BMKT 3322, and taken during fi nal semester. Majors. Spring.
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BMKT 4351: Franchising
3.00 Credits
University of Mary Hardin-Baylor
This course will focus on the distribution of goods and services through the arrangement called "franchising." The course willemphasize practitioner-oriented advice for prospective franchises. Prerequisite: BMKT 3311.
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BMKT 4395: Internship in Marketing
3.00 Credits
University of Mary Hardin-Baylor
This course permits students to enhance their knowledge within their major fi eld of specialization through application of concepts, principles, and techniques learned in the classroom. It consists of supervised paid work as a professional-level intern for an employer with an approved internship program. Application must be approved prior to registration. Prerequisite: Junior standing, 3.0 GPA in major and overall, and consent of the Dean.
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BQBA 2301: Introduction to Quantitative Methods
3.00 Credits
University of Mary Hardin-Baylor
An introduction to quantitative methods used in business. Topics include a thorough coverage of time value of money techniques through the use of a fi nancial calculator and other technologybased tools, techniques, and methods for basic descriptive statistics and probability distributions, systems of linear equations, exponential and logarithmic functions, an introduction to differential calculus, and break-even analysis. Prerequisite: A grade of "C" or better in MATH1306 or its equivalent.
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