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MKTG 5332: Executive Decisions in Marketg
3.00 Credits
University of Houston-Clear Lake
Prerequisites: ACCT 5031, MGMT 5133, and MKTG 5031 or equivalents. Making information-based strategic and tactical marketing decisions related to target market selection, product, price, distribution and promotion that increase the probability of success in a competitive marketplace.
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MKTG 5333: Entrepreneurship & Sm Bus Cons
3.00 Credits
University of Houston-Clear Lake
Prerequisite: ACCT 5031, FINC 5031, MGMT 5031 and MKTG 5031 or equivalent. Application of classroom concepts, theories and principles from all business disciplines to active operating small businesses or new business ventures. Credit cannot be received for both BAPA 5636 and MKTG 5333.
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MKTG 5435: E-Marketing Management
3.00 Credits
University of Houston-Clear Lake
An investigation of the strategic role of the Internet in an organization's marketing plan, with an emphasis on the various business models that firms may choose for improving corporate profitability and communicating with stakeholders.
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MKTG 5531: Advanced Industrl Marketing
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 5531 - Advanced Industrl Marketing
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MKTG 5532: International Mktg Strategy
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 5031 or equivalent and BAPA 5131. Begins with a discussion of incentives for and barriers to international trade, and foreign market selection and entry strategies. Then examines product, price, distribution, and promotion decisions in an international context. Involves secondary marketing research and developing a marketing plan for product introduction into a foreign market.
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MKTG 5533: Sem In International Marketing
3.00 Credits
University of Houston-Clear Lake
Meetings with the chief marketing people at major firms in several countries are conducted. Sessions will concentrate on their approaches to market development and analysis. Emphasis will be placed on problems and on solutions to those problems that are peculiar to other cultures.
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MKTG 5533 - Sem In International Marketing
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MKTG 5534: Advanced Prof Services Marketi
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 5031 or equivalent. Central issues involved in planning, implementing and controlling professional services marketing strategies. Examines positioning and use of information technology as a means of achieving differential.
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MKTG 5731: Mktg Planning & Strategy
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 5731 - Mktg Planning & Strategy
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MKTG 5732: Sem Consumer/Mktg Research
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 5732 - Sem Consumer/Mktg Research
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MKTG 5919: Indt Study In Marketing
1.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 5919 - Indt Study In Marketing
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