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MKTG 4000: Marketing 4000 Level Elective
3.00 Credits
University of Houston-Clear Lake
Marketing 4000 Level Elective
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MKTG 4131: Sales Management
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3332 or equivalent. A study of the tasks of the sales manager including the organization, planning, operation and control of a field sales force. The course emphasizes managerial problem solving in Business-to-Business marketing.
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MKTG 4231: Consumer Behavior
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 4331: Behavioral Science in Market
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 4331 - Behavioral Science in Market
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MKTG 4332: Services Marketing
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent or permission of instructor for non-majors. Concepts and strategies in service industries which serve business and organizational customers. Examines the role of pricing, promotion, distribution, and product strategies in the business service sector.
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MKTG 4333: Entrepreneurship & Sm Bus Cons
3.00 Credits
University of Houston-Clear Lake
Prerequisites: ACCT 3331, FINC 3331, MGMT 3031 and MKTG 3031. Application of classroom concepts, theories and principles from all business disciplines to active operating small businesses or new business ventures. Credit cannot be received for both BAPA 4636 and MKTG 4333.
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MKTG 4334: Business Marketing Strategy
3.00 Credits
University of Houston-Clear Lake
Prerequisites: MKTG 3531 or equivalent. Integrating marketing concepts such as purchasing, market segmentation and the 4 Ps and applying them to develop business to business marketing.
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MKTG 4531: International Marketing
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031. Begins with a discussion of incentives for and barriers to international trade, and foreign market selection and entry strategies. Then examines product, price, distribution, and promotion decisions in an international context. Involves analysis and critique of the marketing strategies used by a multinational firm.
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MKTG 4532: Sem In International Marketing
3.00 Credits
University of Houston-Clear Lake
Field experience involving meetings with the chief marketing officers of firms operating in areas outside the United States. Sessions will concentrate on marketing problems found in other cultures, the solutions used to address those problems and how these problems and solutions are different from the American experience.
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MKTG 4631: Marketing Strategy
3.00 Credits
University of Houston-Clear Lake
No course description available.
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