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MKTG 3434: Internet Marketing
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent. An examination of how the Internet is transforming relationships between organizations and their customers, as well as changing the competitive dynamics of the marketplace, with an emphasis on the strategic role of the Internet in the marketing plan.
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MKTG 3437: Customer Relationship Management
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent. This course covers customer relationship management as an effective component of an organization's marketing effort. The primary emphasis is on the effort of the firm to manage its' relationships with customers, including capture, storage and analysis of customer information, with discussions of the people, processes, and technology involved in taking full advantage of this information.
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MKTG 3531: Market Intelligence & Data Man
3.00 Credits
University of Houston-Clear Lake
Prerequisites: DSCI 3231 and MKTG 3031 or equivalent. Focus is on the use of market intelligence to provide marketing decision-makers with data on the effectiveness of the current marketing mix, direction for necessary changes, and insight into new opportunities in the marketplace.
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MKTG 3739: Undergraduate Internship
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3919: Problems In Mktg
1.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3919 - Problems In Mktg
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MKTG 3929: Problems In Mktg
2.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3929 - Problems In Mktg
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MKTG 3939: Problems In Mktg
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3939 - Problems In Mktg
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MKTG 3949: Problems In Mktg
4.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3949 - Problems In Mktg
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MKTG 3959: Problems In Mktg
5.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3959 - Problems In Mktg
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MKTG 3969: Problems In Mktg
6.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3969 - Problems In Mktg
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