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MKTG 3000: Marketing 3000 Level Elective
3.00 Credits
University of Houston-Clear Lake
Marketing 3000 Level Elective
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MKTG 3031: MKTG:Creating Value for Custom
3.00 Credits
University of Houston-Clear Lake
Prerequisite: Principles of economics or equivalent. Focus is on initiating, building and maintaining mutually beneficial relationships with customers through the strategic use of the marketing mix. Topics include marketing research, market segmentation and targeting, buyer behavior, product development, brand management, promotion, international marketing, e-marketing, and ethical marketing practices.
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MKTG 3131: Consumer Behavior
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3132: Retail Marketing
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3132 - Retail Marketing
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MKTG 3133: Channel Relationships & Dynami
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent. Examination of the strategic role of distribution within the overall marketing strategy. Specific managerial and regulatory issues in designing and coordinating industrial distribution channels and channel relationships are discussed.
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MKTG 3134: Business Logistics
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent. An in-depth analysis of logistics and its role within the distribution strategy. The functional components such as inventory control, transportation, warehousing, purchasing, and supply chain management are examined.
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MKTG 3231: Organizational Buying
3.00 Credits
University of Houston-Clear Lake
No course description available.
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MKTG 3331: Integrated Mktg Communication
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent. Focus is on building relationships between brands and customers through the strategic use of the elements of the marketing communication mix, including advertising, sales promotion, direct marketing, personal selling and public relations.
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MKTG 3332: Professional Selling
3.00 Credits
University of Houston-Clear Lake
Prerequisite: MKTG 3031 or equivalent. A study of the field of professional selling as an integral component of the promotional activities of the organization. Discussions focus on the selling of goods and services to organizational buyers in the context of long-term relationships.
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MKTG 3333: Intro to Mktg
3.00 Credits
University of Houston-Clear Lake
No course description available.
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