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MANA 7387: Power, Influence & Leadership
3.00 Credits
University of Dallas
Advanced study of the use of power, influence and leadership in complex organizations. Topics include sources of power, resource dependency, and multidirectional influence tactics. The historical development of leadership is examined through readings and experiential exercises that focus on trait, behavioral and contingency approaches to leadership. Special emphasis is given to contemporary approaches to leadership including cognitive, charismatic and transformational leadership models.
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MANA 7393: Leading Change
3.00 Credits
University of Dallas
Today's organizations are faced with increasingly complex and dynamic environments. In the past, they could view change as a once-in-a-while, episodic event. But now they must face the reality that they are navigating through "permanent white water." Leaders must be equipped for this new environment and the constant pressurre to transform their organizations to respond to the heightened demands of the new economic reliaties. This course equips leaders at every level of the organization to be successful change agents.
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MANA 7395: Ethical Dimensions in Leadership
3.00 Credits
University of Dallas
This course is an advanced seminar designed to examine the ethical aspects of the leader - follower relationship. Specific attention will be given to the ethics of the individual leader, the ethics of the leader's means, and the ethical evaluation of the outcomes of the leader's actions. The moral responsibility of followers will also be examined.
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MANA 7395 - Ethical Dimensions in Leadership
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MANA 8310: Strategic Management
3.00 Credits
University of Dallas
Strategic management is the process of analyzing a firm's environment; determining a desired direction in the light of this analysis; and creating, formulating, and implementing strategy and structure designed to move the organization in a desired direction. This course explores the historic evolution of key competitive strategies, allowing the student to discover the dynamic interactions of strategies as they have developed.
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MANA 8320: Global Strategy
3.00 Credits
University of Dallas
This course provides students with an overview of the technological, economic, political/legal, cultural and financial dimensions of the global business environment with special focus on international trade and foreign direct investment. An experiential simulation is used to develop students' skills in coordinating the strategy and operations of a multi-national enterprise in a high velocity, global environment.
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MARK 5F50: Foundations of Marketing
1.50 Credits
University of Dallas
This course surveys the marketing activities and decisions of both for-profit and not-for-profit organizations involved in providing need-satisfying products and services to consumers in domestic and global markets. The overall goal of the course is to provide students with a working knowledge of the fundamental marketing concepts.
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MARK 6305: Value-Based Marketing
3.00 Credits
University of Dallas
This course connects marketing decisions with their financial implications. It expands marketing's traditional customer-centric focus with an emphasis on marketing's value to the organization. Students study and apply ROI concepts and practices for delivering higher levels of marketing productivity and profitability.
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MARK 6323: Consumer Behavior
3.00 Credits
University of Dallas
One purpose of business is to create and keep a customer. This course seeks managerially relevant insights into the consumer and into understanding, predicting and influencing consumer decision-making. This course focuses on developing skills in using consumer analysis to develop successful business and marketing strategies.
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MARK 6340: Contemporary Issues In Sports and Entertainment Management
3.00 Credits
University of Dallas
This course will introduce students to a variety of managerial topics that will provide a foundation of business of the Sports and Entertainment industry. Topics covered will include marketing, management, finance, facility operations, and legal aspects.
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MARK 7322: Brand Marketing
3.00 Credits
University of Dallas
This course is intended for anyone interested in the concept of managing the brand as a strategic asset. In addition to students contemplating careers in brand management in product or service markets for traditional brick and mortar businesses, the course is relevant to future consultants, entrepreneurs, investment bankers, and venture capitalists who seek a better understanding of the brands they will create, acquire, and leverage for customers of the new economy. The course exposes students to the comtemporary challenges of creating and maintaining brand equity in both large and small organizations as well as different types of consumer markets.
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