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Course Criteria
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3.00 Credits
3 credit hours (As Needed) (Prerequisite: BUSI-2603; Junior standing required) An analysis of consumer behavior and its impact on marketing strategy in contemporary affairs, this course examines individual and environmental influences on consumer decision-making. The course discusses relevant psychological and sociological theories and demonstrates how they can be used to predict consumers' reactions to strategic marketing decisions. Quantitative methods will be also introduced as they apply to tracking, measurement, and prediction of future trends in consumer activity. Emphasis will be placed upon the implications for developing, executing, and assessing marketing strategy based on consumer trends. How to respond to crises caused by unanticipated shifts in consumer behaviors is also addressed.
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3.00 Credits
3 credit hours (Fall Even Years) This course introduces students to the roles that individuals play in contemporary formal organizations. It examines the determinants and consequences of human behavior in organizations; emphasis is placed upon the group-based, interpersonal, and individual processes that characterize human interaction in any environment. Also stressed are management techniques as they apply to human interaction. Such topics include conflict management, negotiation, power and politics, managing collaboration across teams, motivating effort, evaluating performance, and giving feedback.
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3.00 Credits
3 credit hours (Spring Even Years) (Prerequisite: BUSI-2703; Junior Standing required) The purpose of this course is to familiarize students with basic principles of human resource management, and to discuss how those principles can be utilized to recruit and maintain an effective workforce. It addresses the strategies, policies, and practices used for effective employee/labor relations in public- and private-sector organizations in both union and non-union settings. The course fosters the understanding that human resource management is an integral part of decision-making and corporate planning strategy. Specific topics include staffing, compensation, performance management, staff development, employee/labor relations, and the legal environment of HRM.
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3.00 Credits
3 credit hours (As Needed) (Prerequisite: BUSI-2703; Junior Standing required) This course provides an introduction to the concepts of productivity and quality improvement as they apply to leadership. The course focuses on the skills needed to effectively manage systems of production in contemporary settings. Coursework requires active student involvement and emphasizes participative leadership skills, data collection, qualitative problem solving, and communication processes. Students completing the course should gain an understanding of the issues and problems that commonly arise in production-oriented businesses and industries. Junior standing required.
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3.00 Credits
3 credit hours (As Needed) (Prerequisites: BUSI-2413; BUSI-2703) An introduction to the applied methods of advanced analyses used in industry and operations research. Topics covered may include linear programming, transportation problems, Program Evaluation and Review Technique (PERT)/Critical Path Method (CPM), inventory models, decision analysis, and forecasting.
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3.00 Credits
3 credit hours (Fall Even Years) (Prerequisite: BUSI-3203) This course examines the special nature of the international environment and how it impacts firm strategy and operation, paying attention to the financial, political, and economic complexities of foreign countries. The course analyzes the investment prospects for countries in transition, and discusses methods of entering and growing in foreign markets. The economic forces that push companies into global markets are also addressed. Specific course concepts include opportunity and risk, exporting, licensing, direct investments, globalization, and joint ventures.
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3.00 Credits
3 credit hours (As Needed) (Prerequisite: BUSI-3743) This course explores how managers of multinational firms control networks of communication, production, and transportation in overseas markets. The role and function of distribution and supply are discussed, with emphasis placed on the non-obvious barriers that block access to foreign markets. Specific concepts include shipping and transportation, foreign currencies and exchange rate risk, franchising, intellectual properties, foreign subsidiaries, political factors, non-tariff trade barriers, and ethical concerns.
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3.00 Credits
3 credit hours (As Needed) (Junior standing required) An overview of the ethical concerns facing managers of multinational firms, this course discusses ethical leadership and corporate responsibility in foreign markets. Emphasis will be placed upon the responsibility multinational managers have to make ethical choices even when operating in nations lacking strict regulatory laws. Philosophical and ethical theories will be presented as they apply personal interaction on the dynamic level. Specific course topics include Kantian ethics and utilitarianism, duty ethics, employee rights, discrimination, labor costs, ethics of hiring and firing, bribery, and ethical systems of different cultures.
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3.00 Credits
3 credit hours (Spring Odd Years) (Prerequisite BUSI-3503, Senior standing required) This course explores the challenges facing the financial manager of a modern multinational corporation, as well as the challenges surrounding international investment; however, emphasis will be placed on the former. The course provides an overview of the global market environment, and surveys the risks and benefits of international investment that multinational managers must address. Specific topics include market complexity, exchange rate risk, political risk, international monetary systems, financial markets, portfolio management, and capital budgeting, though course content may vary depending upon current crises and trends.
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3.00 Credits
3 credit hours (As Needed) (Prerequisites BUSI-2603) An introduction to international marketing, this course provides an overview of marketing strategies used by multinational firms. The emerging trends of globalization and economic union will be discussed in terms of their impact on modern international markets. Legal and ethical backgrounds will also be presented as they apply to overseas corporate strategies. Course concepts include globalization, distribution, promotion, pricing, ethical concerns, intellectual property, nontariff barriers, and cultural barriers in international marketing.
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