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Course Criteria
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3.00 Credits
3 credit hours (Fall Even Years) (Prerequisite: BUSI-2503, Junior standing required) This course provides a more indepth look into the concepts essential to successful financial management in contemporary business. The course builds upon the basic concepts addressed in FN-202 to include more specific issues including (but not limited to) risk valuation, cost of capital, capital structure, long-term finance, leasing, mergers, and multinational finance. Students will also be given an introduction to case study problem solving, and will develop critical thinking skills used to fix and improve financial performances. As with BUSI-2403 and BUSI-3503) serves as an introduction to topics covered more extensively in other courses.
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3.00 Credits
3 credit hours (Fall Odd Years) (Junior standing required) The course provides an overview of modern investment banking and the forces that impact it throughout the world. The course will focus upon the primary functions of investment banks: raising of capital for private and public enterprises, restructuring of private enterprises and government entities with investment banks, making markets and providing brokerage services, mergers and acquisitions, trading and investing for the bank's own account, and managing third party assets. The course will examine both the U.S. and global investment industries. Time will also be given to discuss ethical conflicts inherent in investment banking and competition. Course content may vary periodically to reflect changing trends.
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3.00 Credits
3 credit hours (As Needed) (Junior standing required) The course surveys the concept of risk as it applies to both families and corporations, and how it acts as a socio-economic force in modern society. Discusses risk management techniques utilizing insurance to minimize the risks inherent in everyday life and in the workplace. Also addresses institutional arrangements and policies relevant to risk management in the corporate environment. Course concepts include how to neutralize problems caused by termination or suspension of earnings, potential losses of real and personal property values, liability exposure, estate planning, and life insurance.
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3.00 Credits
3 credit hours (Spring Odd Years) (Prerequisite BUSI-3513) This course explores the key issues facing the managers of commercial financial institutions, focusing primarily on the concerns of bank management. Coursework revolves around the role of the manager as it applies to financial success in the banking industry. Specific course concepts include asset, liability, and capital management, the regulatory environment, supply and demand of loanable funds, structure of interest rates, and the role of the central bank. Students taking AMSL-3543) should have a good background in finance courses prior to enrollment.
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3.00 Credits
3 credit hours (As Needed) (Prerequisite BUSI-3513); Junior Standing) The course explores the acquisition and management of commercial properties. Though some residential information will be addressed, primary emphasis will be placed upon commercial property finance and management. However, course concepts will focus upon the key processes of investment, appraisal and finance. The legal framework surrounding the ownership of commercial properties will be discussed when applicable. Salient financial and economic concepts will be addressed, including (but not limited to) valuation and appraisal of property, income, cost and comparable approach to value, conventional mortgages and creative financing techniques, zoning, easements, restrictions, budgeting, and real estate law as it applies to taxation and commercial ownership.
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3.00 Credits
3 credit hours (As Needed) (Prerequisite BUSI-2503; Junior Standing) This course has two key objectives: to examine the control of assets through the creation and utilization of trusts, and to show the extent to which property can be managed through estate planning. The course discusses financial planning and estate planning on both the personal and corporate level, and shows students how to integrate estates and trusts into a successful business plan.
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3.00 Credits
3 credit hours (As Needed)(Prerequisite BUSI-2603; Junior standing required) An overview of advertising, this course provides students with a comprehensive background and the tools to understand and utilize the advertising process. The course gives a brief discussion of the history of advertisement, its impact on modern society, and ethical and legal issues surrounding advertising strategy. The course describes in detail the stages in developing an advertising plan, such as determination of objectives, budgeting, media planning, copywriting, art direction, and copy production. Students completing the course should acquire a good understanding of the processes involved in managing and implementing an ad campaign.
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3.00 Credits
3 credit hours (As Needed) (Prerequisites: BUSI-2603) This course covers the unique characteristics of marketing for not-for-profit organizations. Includes market planning, auditing, organizing, controlling, and evaluating.
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3.00 Credits
3 credit hours (As Needed) (Prerequisite BUSI-2603) Retailing provides the setting for the exchange process in many traditional marketing transactions. This course addresses the skills essential to successful management of retailing establishments. Differing perspectives towards retailing (such as structurally-oriented or demand-oriented) will also be discussed, in addition to a macro-level viewpoint of the retailing industry. Specific topics addressed include operational problems, retail store organization, location analysis, buying, selling, sales promotion, and merchandise handling.
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3.00 Credits
3 credit hours (As Needed) (Prerequisites: BUSI-2603; BUSI-3663; Junior standing required) This course is designed to prepare students for a career in professional selling; the course is divided into two segments. In the first segment, students will be introduced to the basic skills necessary for sales professionals to establish long-term, trust-based relationship with their customers. Specific topics include dynamic selling environments, ethical and legal issues, communicating with diverse customers, listening skills, questioning skills, negotiations, prospecting, qualifying prospects, and the process of making a sale. In the second segment, the role and function of sales force management is addressed. Specific topics pertaining to sales force management include selection, training, compensation, motivation, and evaluation of sales personnel.
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