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Advertising 380: Advertising Professional Seminar
1.00 Credits
The University of Tennessee
Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation. (RE) Prerequisite(s): 340. Registration Restriction(s): Advertising major or public relations major.
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Advertising 380 - Advertising Professional Seminar
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Advertising 450: Advertising Management
3.00 Credits
The University of Tennessee
Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations. (RE) Prerequisite(s): 350 and 360. Registration Restriction(s): Advertising major or public relations major.
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Advertising 450 - Advertising Management
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Advertising 470: Advertising Campaigns
3.00 Credits
The University of Tennessee
Group-based development, execution, and evaluation of an advertising campaign for a regional or national client. (RE) Prerequisite(s): 450 and Public Relations 270. Registration Restriction(s): Advertising major or public relations major.
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Advertising 470 - Advertising Campaigns
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Advertising 480: Advertising Issues
3.00 Credits
The University of Tennessee
Examination of the role of advertising in society and controversies surrounding economic, social, cultural, and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints. (RE) Prerequisite(s): 360. Registration Restriction(s): Advertising major or public relations major.
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Advertising 480 - Advertising Issues
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Advertising 490: Special Topics
3.00 Credits
The University of Tennessee
Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising. (RE) Prerequisite(s): 360. Registration Restriction(s): Advertising major or public relations major.
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Advertising 490 - Special Topics
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Advertising 492: Advertising Practicum
1.00 Credits
The University of Tennessee
Experience in a functional area of advertising. Contact Hour Distribution: 10 hours laboratory each week. Grading Restriction: Satisfactory/No Credit grading only. Repeatability: May be repeated. Maximum 2 hours. Registration Restriction(s): Advertising major or public relations major.
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Advertising 492 - Advertising Practicum
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Advertising 493: Independent Study
1.00 - 3.00 Credits
The University of Tennessee
Individual study in a specialized area under the supervision of a faculty member. Repeatability: May be repeated. Maximum 3 hours. Registration Restriction(s): Advertising major or public relations major.
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Advertising 493 - Independent Study
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ADVT 250: Advertising Principles
3.00 Credits
The University of Tennessee
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process ? research, media, creative, and management.
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ADVT 310: Advertising and Public Relations Design
3.00 Credits
The University of Tennessee
Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material. (Same as Public Relations 310.)
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ADVT 340: Advertising and Public Relations Research Methods
3.00 Credits
The University of Tennessee
Secondary data and primary research techniques for advertising and public relations decisions. (Same as Public Relations 340.)
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ADVT 340 - Advertising and Public Relations Research Methods
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