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ADRA 419: Special Topics in Drawing and Painting
3.00 Credits
The University of Tennessee
Student- or instructor-initiated course offered at convenience of department to enhance and expand the painting, drawing, and watercolor curriculum.
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ADRA 493: Independent Study
1.00 - 6.00 Credits
The University of Tennessee
Repeatability: May be repeated. Maximum 15 hours. Registration Permission: Consent of instructor.
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ADRA 494: Individual Problems
3.00 Credits
The University of Tennessee
Repeatability: May be repeated. Maximum 12 hours. Registration Permission: Consent of instructor.
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ADRA 495: Visiting Artist Seminar
2.00 Credits
The University of Tennessee
Study and discussion of contemporary art issues conducted by different visiting artists each semester.
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ADRA 495 - Visiting Artist Seminar
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ADRA 496: Capstone
6.00 Credits
The University of Tennessee
Students will engage in self-initiated research to demonstrate proficiency in drawing.
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ADRA 496 - Capstone
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Advertising 250: Advertising Principles
3.00 Credits
The University of Tennessee
Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional components of the advertising process - research, media, creative, and management.
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Advertising 310: Advertising and Public Relations Design
3.00 Credits
The University of Tennessee
Study, use, and application of design, color, type, and layout styles as they affect concept development in the creation of promotional materials. Analysis of organizational goals and how they mold strategic and conceptual development. Application of relevant computer software for creation of promotional material. (RE) Prerequisite(s): 250. Registration Restriction(s): Advertising major or public relations major.
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Advertising 340: Advertising Research Methods
3.00 Credits
The University of Tennessee
Secondary data and primary research techniques for advertising decisions. (RE) Prerequisite(s): 250 and Statistics 201. Registration Restriction(s): Advertising major or public relations major.
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Advertising 350: Advertising Creative Strategy
3.00 Credits
The University of Tennessee
Basic concepts of creative strategy with intensive practice in developing creative strategy statement, writing and designing advertisements, and judging creative work. (RE) Prerequisite(s): 250 and 310. Registration Restriction(s): Advertising major or public relations major.
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Advertising 360: Advertising Media Strategy
3.00 Credits
The University of Tennessee
Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation. (RE) Prerequisite(s): 250 and 340. (RE) Corequisite(s): 380. Registration Restriction(s): Advertising major or public relations major.
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