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Retail and Consumer Sciences 341: Consumers in the Marketplace
3.00 Credits
The University of Tennessee
Understanding of behavior of individual and family, demographics, family life cycle, family dynamics and roles, cultural and ethnic influences, and individual and family decision making.
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Retail and Consumer Sciences 341 - Consumers in the Marketplace
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Retail and Consumer Sciences 346: Retail Operations Management
3.00 Credits
The University of Tennessee
Analysis of retail operations in terms of organizational structure, logistics and distribution, growth opportunities and productivity. (RE) Prerequisite(s): 210 and Accounting 200.
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Retail and Consumer Sciences 346 - Retail Operations Management
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Retail and Consumer Sciences 360: Issues and Trends in Consumer Service
3.00 Credits
The University of Tennessee
Building competencies in providing outstanding customer service in retail organizations. This course will create a unified approach to customer service, recognizing the importance of store environment planning, organizational policies, and internal marketing that will lead to increased business by attracting and retaining desired customers. ( Same as Hotel, Restaurant, and Tourism 360.) (RE) Prerequisite(s): 210 or Hotel, Restaurant, and Tourism 210.
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Retail and Consumer Sciences 360 - Issues and Trends in Consumer Service
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Retail and Consumer Sciences 376: Strategies for Growth
3.00 Credits
The University of Tennessee
Issues concerning achievement of business growth with focus upon the consumer, operational, and financial dimensions of the service industry. (RE) Prerequisite(s): 310 and Marketing 300. (DE) Prerequisite(s): 341.
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Retail and Consumer Sciences 376 - Strategies for Growth
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Retail and Consumer Sciences 390: Professional Development
3.00 Credits
The University of Tennessee
( WC)
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Retail and Consumer Sciences 390 - Professional Development
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Retail and Consumer Sciences 410: Strategic Retail Planning
3.00 Credits
The University of Tennessee
Retail management from a strategic planning perspective. Development and implementation of retail strategy from financial, operational, and customer orientation. (RE) Prerequisite(s): 376 and 422.
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Retail and Consumer Sciences 410 - Strategic Retail Planning
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Retail and Consumer Sciences 411: Entrepreneurship and Small Business Management
3.00 Credits
The University of Tennessee
Concepts of entrepreneurship within single ownership and other business organizations. Development of a business plan. Management of a small business. Current issues and problems. (RE) Prerequisite(s): 210 and Marketing 300. (DE) Prerequisite(s): 341 and Accounting 200.
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Retail and Consumer Sciences 411 - Entrepreneurship and Small Business Management
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Retail and Consumer Sciences 412: e-Retailing
3.00 Credits
The University of Tennessee
Issues concerning the use of the Internet and related technologies to improve and/or transform retail businesses. Emphasizes analysis of consumers and product/service types in online retailing and the effective management of online catalogs. Also direct retailing methods that involve technology such as interactive TV and m-commerce (mobile). (RE) Prerequisite(s): 210 and 341. (DE) Prerequisite(s): Marketing 300.
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Retail and Consumer Sciences 412 - e-Retailing
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Retail and Consumer Sciences 415: Retail Promotion
3.00 Credits
The University of Tennessee
In-store promotional activities. Development of retail promotion strategies. Evaluation of retail promotions. Supplementary focus on advertising and other methods to communicate in-store promotions. (RE) Prerequisite(s): 210 and 341. (DE) Prerequisite(s): Marketing 300.
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Retail and Consumer Sciences 415 - Retail Promotion
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Retail and Consumer Sciences 421: International Retailing
3.00 Credits
The University of Tennessee
The study and analysis of retailing in an international and global setting. Retail processes and practices and issues within international environments - cultural, economic, social, political, legal, and business. (RE) Prerequisite(s): 210 and 341. (DE) Prerequisite(s): Marketing 300.
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Retail and Consumer Sciences 421 - International Retailing
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