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Course Criteria
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3.00 Credits
Examination of the problems and opportunities in marketing across national borders. Major topics covered in this course are: description of major world markets, including cultural and political implications of target market selection; market entry alternatives; marketing strategy and implementation issues in a global environment. On demand. Prerequisites: MKT 3130, junior standing or department head approval.
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3.00 Credits
Basic principles of selling and the practical application and management in sales situations. Persuasion and communication theories related to the selling of industrial and consumer goods and services are covered. Selling techniques and communication skills are analyzed and practiced during class. The course also covers sales management topics such as sales department organization, the role of the sales manager, sales planning and forecasting, managing and motivating the sales force and sales policies. Fall and spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.
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3.00 Credits
This course considers the many ways marketers communicate with target customers to inform and influence decision-making. Also considers the nature and role of integrated marketing communications in an organization’s overall marketing plan. Foundation concepts include target marketing, positioning, and consumer behavior as they relate to persuasive marketing communications. Specialized topics include objective and budget setting, planning the promotional message, media planning, sponsorship marketing, sales promotion techniques, public relations, and other elements of promotion strategy. Fall and spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.
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3.00 Credits
Focuses on strategy development and execution in marketing consumer goods and services through retail organizations. In addition to such topics as target market selection, location decisions, and merchandising issues, vendor relations, trade management, and emerging retail trends will be covered. Spring semester. Prerequisites: MKT 3130, junior standing or department head approval.
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3.00 Credits
Consumer behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families, social class, and situations. The consumer decision making process is also evaluated with reference to these influences. Every semester. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.
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3.00 Credits
Principles and strategies used in the marketing of products and services to businesses and industrial customers. Covers the differences between organizational buyers and ultimate consumers and the resulting effects on marketing strategy. The course also covers the “buying” side of business to business marketing by examining the purchasing function within organizations. This includes the planning, implementation, and control of purchasing operations, inventory management, and buying for institutions and government agencies. On demand. Prerequisites: MKT 3130, junior standing or department head approval.
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3.00 Credits
Principles and strategies used to design and manage the distribution channels used in the movement of goods and services from producers to users. Includes channel management issues such as determining channel type, coverage and service levels, costs, and conflict management within the channel. The logistics of physical distribution are also addressed. This includes the integration of transportation, warehousing, order processing, inventory control, and location decisions in the effective movement of products and services. On demand. Prerequisites: MKT 3130, junior standing or department head approval.
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3.00 Credits
An in-depth study of the lifestyle of the entrepreneur. Actual business opportunities identified and evaluated with group feasibility projects. The relationship of the entrepreneur to the formation and growth of the enterprise. Fall and spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval. May be registered as ETR 4300. No credit in both MKT 4300 and ETR 4300.
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3.00 Credits
This course introduces students to the concepts and tools on Internet marketing. In addition to examining different e-business models, new and recent developments in e-business are a focus of the class. The strategic implications of the Internet on research, promotion, transactions, and distribution will be examined in both for profit and not-for-profit organizations. Fall semester. Prerequisites: MKT 3130, MGT 1000, junior standing or department head approval.
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3.00 Credits
An examination of the unique aspects of marketing of services. Appropriate for students seeking careers in health and human services, banking and finance, education and training, small business, sports management, information technology, or other service industries. The course investigates the characteristics of services and service customers, strategic differences in the marketing of goods versus services, service standards, and service quality measurement and management. In addition, the importance of service in providing customer satisfaction. Fall semester. Prerequisites: 6 hours in marketing courses including MKT 3130, junior standing or department head approval.
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