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PREL 295: Directed Study
1.00 - 4.00 Credits
Southern Adventist University
For students who want to do independent research and writing in a specialized area of public relations, advertising or marketing. Directed study topics will be selected with guidance from the instructor who will serve as a consultant to the student in carrying out the project.
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PREL 344: Fundamentals of Advertising
3.00 Credits
Southern Adventist University
This course is designed to give the student a thorough overview of the business of advertising. Principal topics considered include advertising theories, the relationship between marketing and advertising, Integrated Marketing Communication, media planning, and advertising research. The course also includes an introduction to creative direction, copywriting, advertising research, and the process of planning and preparing advertisements.
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PREL 354: Advertising Copywriting
2.00 Credits
Southern Adventist University
Principles and practices in writing and preparing advertising messages for the mass media. Analysis of successful advertising copy as well as opportunity for students to develop their own copywriting skills are part of the course. Social responsibility and ethics of the advertiser and copywriter are an integral part of instruction.
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PREL 354 - Advertising Copywriting
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PREL 368: Fund Development
3.00 Credits
Southern Adventist University
Study of fund-raising principles and concepts; techniques used in planning, organizing, and carrying out a fund-raising campaign; developing prospect lists, writing proposals, identifying and training development leadership, and working with foundations.
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PREL 368 - Fund Development
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PREL 370: American Humanics Management Institute
1.00 Credits
Southern Adventist University
This course is designed to help students attain their American Humanics certification. Sessions held at AHMI give students certification in skills needed for American Humanics certification. Lab Fee 12 will be assessed for this course. Travel, food, and lodging is not included in lab fee. (Pass/Fail)
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PREL 391: Practicum
1.00 - 3.00 Credits
Southern Adventist University
Prerequisite: Consent of instructor before arranging for practicum. See PREL 291 for course description.
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PREL 391 - Practicum
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PREL 406: Persuasion and Propaganda
3.00 Credits
Southern Adventist University
This course is cross-listed with COMM 406. A student may receive credit for this course from only one program. See COMM 406 for course description.
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PREL 406 - Persuasion and Propaganda
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PREL 465: Topics in Public Relations
1.00 - 3.00 Credits
Southern Adventist University
See PREL 265 for course description.
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PREL 465 - Topics in Public Relations
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PREL 482: The Public Relations Campaign
3.00 Credits
Southern Adventist University
The public relations function in the context of the organizational communications and decision-making process. Application of communications theory and techniques in developing both internal and external communications campaigns; selected case studies.
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PREL 482 - The Public Relations Campaign
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PREL 485: Public Relations Techniques
3.00 Credits
Southern Adventist University
Prerequisites: JOUR 205, 208. Communication techniques used in public relations to identify and reach specified audiences through mass media channels and through controlled media. Preparation of press releases, brochures, newsletters, reports, audio-visuals, speeches, and media campaigns; planning and conducting special events.
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PREL 485 - Public Relations Techniques
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