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BMKT 424: Marketing Strategy
3.00 Credits
Southern Adventist University
Prerequisites: BMKT 326, 327. A case study approach to the solving of major marketing problems of various organizations and the ability to formulate appropriate strategies in responding to the presented case problems. Lab fee 2 will be assessed for this course. (Winter)
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BMKT 465: Topics in Marketing
1.00 - 3.00 Credits
Southern Adventist University
Prerequisite: Permission of the instructor. See course BMKT 265 for course description.
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BMKT 491: Marketing Practicum
1.00 - 3.00 Credits
Southern Adventist University
Prerequisite: Junior or senior status. A practicum consists of supervised volunteer/work experience in related fields of management on a part-time basis. The work may be done at various job sites. A minimum of 50 clock hours of work experience is required for each semester hour of credit. (Note: A maximum of 3 credit hours of practicum and/or internship may apply as an elective in the major.)
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BMKT 492: Marketing Internship
3.00 Credits
Southern Adventist University
Prerequisites: Junior or senior status and school approval. Students obtain on-the-job experience working under supervision at an ad agency, marketing department, marketing research company, wholesaler, retailer, or company sales department on a full-time basis. All hours must be completed on one job site. A minimum of 100 clock hours of work experience is required for each semester hour of credit. (Note: A maximum of 3 credit hours of practicum and/or internship may apply as an elective in the major.)
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BMKT 495: Directed Study
1.00 - 3.00 Credits
Southern Adventist University
Prerequisite: Approval of the Dean of the School. See BMKT 295 for course description.
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BMKT 497: Marketing Research
3.00 Credits
Southern Adventist University
Prerequisites: BMKT 326, 327; BUAD 221. A study of the role of research in marketing decision-making; research design, implementation, and analysis and interpretation of research findings. Students will do research for a real business organization, concluding with a research and marketing recommendation report to the sponsoring organization. (Winter)
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BRDC 201: Foundations of Broadcasting
3.00 Credits
Southern Adventist University
Provides an understanding of broadcasting and related industries. Basic theories and practices of radio, television, cable operations, and other electronic media are covered.
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BRDC 202: Digital Audio Production
3.00 Credits
Southern Adventist University
An introduction to audio production, including use of microphones, digital media, non-linear audio editing, recording, mixing, and post-production. Oral communication emphasis includes instruction on announcing, interviewing, and other broadcast techniques. Lab fee 11 will be assessed for this course.
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BRDC 227: TV Studio Production
3.00 Credits
Southern Adventist University
An introduction to the basics of producing both studio and multi-camera video programs. Students produce individual and group projects in the School's studio in Brock Hall. Emphasis also given to lighting, audio, and video editing. Lab fee 10 will be assessed for this course.
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BRDC 265: Topics in Broadcasting
1.00 - 3.00 Credits
Southern Adventist University
Selected topics in broadcast and related areas presented in a classroom setting. This course may be repeated for credit.
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