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BIOL 495: Directed Study
1.00 - 3.00 Credits
Southern Adventist University
Prerequisites: BIOL 151-152. See BIOL 295 for course description.
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BIOL 495 - Directed Study
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BIOL 497: Research in Biology
1.00 - 2.00 Credits
Southern Adventist University
Prerequisite: BIOL 397. See BIOL 297 for course description.
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BIOL 497 - Research in Biology
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BMKT 265: Topics in Marketing
1.00 - 3.00 Credits
Southern Adventist University
Prerequisite: Permission of the instructor. Selected topics designed to meet the needs or interests of students in specialty areas of business and management. This course may be repeated for credit with permission.
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BMKT 265 - Topics in Marketing
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BMKT 295: Directed Study
1.00 - 3.00 Credits
Southern Adventist University
Prerequisite: Approval of the Dean of the School. A directed study involves individualized research into a selected topic chosen by the faculty adviser and the student.
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BMKT 295 - Directed Study
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BMKT 326: Principles of Marketing
3.00 Credits
Southern Adventist University
Prerequisites: ECON 213, 225 or concurrent enrollment. A study of the nature and functions of marketing. Includes marketing institutions, basic problems in the marketing of commodities and services, price policies, and competitive practices.
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BMKT 327: Consumer Behavior
3.00 Credits
Southern Adventist University
Prerequisite: BMKT 326. An analysis of the consumer decision-making process where behavioral science is combined with marketing theory to enable the marketer to understand and predict consumer behavior in the various stages of the buying decision. (Winter)
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BMKT 328: Sales Management
3.00 Credits
Southern Adventist University
Prerequisite: BMKT 326 or permission of instructor. An examination of the basic sales processes necessary to achieve organizational objectives and the professional techniques used in the management of the sales force ranging from planning-recruiting to day-to-day management. (Fall)
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BMKT 375: International Marketing
3.00 Credits
Southern Adventist University
Prerequisite: BMKT 326. An exploration of the rapidly expanding world of international marketing. Topics include joint ventures, partnerships, direct exporting, foreign subsidiaries, licensing, contract manufacturing, and direct investment. Doing business across cultural and national boundaries are examined in depth to gain an understanding of the nuances necessary to be successful with an international marketing venture. (Fall)
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BMKT 410: Service Marketing
3.00 Credits
Southern Adventist University
Prerequisites: BMKT 326. 327. A study of the knowledge needed to implement strategies for quality service to provide companies a competitive advantage. The customer-focused management model includes strategies for increasing customer satisfaction and retention through the design and implementation of service strategies. Topics include customer expectations, service development and design, service delivery, management and measurement of service quality, service recovery, and the financial effect of service strategies. (Winter, odd years)
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BMKT 423: Promotional Strategy
3.00 Credits
Southern Adventist University
Prerequisites: BMKT 326, 327. An analysis of integrated marketing communications, with an emphasis on the role of advertising, promotion, direct marketing, and public relations. Topics include setting advertising objectives and budget, media strategy, creative strategy, and evaluating promotional effectiveness. Focus is on the design and management of a complete promotional strategy for an organization. (Winter, even years)
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