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MKT 2200: Principles of Marketing
3.00 Credits
Pellissippi State Community College
A study of the function of marketing in businesses and organizations. Topics include target markets, segmentation, product and service analysis, promotion planning, distribution and supply chain management, and pricing strategies within the context of relationship marketing.
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MKT 2210: Marketing Trends
1.00 Credits
Pellissippi State Community College
This online course will focus on current trends in marketing. Topics will include leading edge marketing topics, such as digital-centered marketing, social media marketing, shopper marketing, viral marketing, consumer privacy, consumer literacy and power, new legislation and trends in international marketing. Topics will change each semester based on marketing developments and student needs.
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MKT 2260: Marketing Information
3.00 Credits
Pellissippi State Community College
This course focuses on the collection, evaluation, and analysis of data and information about the external environment, products and industries, and consumer/buyer behavior. It is an analysis of how buying behavior and decision-making affect the development, pricing, distribution and promotion of products. Prerequisite(s): MKT 2200 and OST 1211
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MKT 2350: Customer Behavior
3.00 Credits
Pellissippi State Community College
No course description available.
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MKT 2420: Customer Service
3.00 Credits
Pellissippi State Community College
A practical course designed to prepare students to meet and exceed customers' expectations. The course focuses on communication, including listening, electronic, verbal, nonverbal, and telephone communication skills and communicating in difficult and diverse customer situations. Techniques for learning involve simulations, observation research and an individual skill-building project.
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MKT 2450: E-Commerce
3.00 Credits
Pellissippi State Community College
A study of e-commerce and its impact on business. The course provides a framework for understanding e-commerce, including possible marketing opportunities, as well as implementation and organization issues involved in capitalizing on e-commerce.
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MKT 2471: Marketing Internship
3.00 Credits
Pellissippi State Community College
This course is a supervised work experience requiring a minimum of 135 hours in an e-commerce/ marketing training capacity. Individual conferences are arranged instead of class attendance. Prerequisite(s): Completion of 15 hours of MKT courses with minimum 2.5 GPA in MKT courses and at least a 2.0 cumulative GPA; seeking an A.A.S. degree as a Marketing major; and a completed internship application submitted to the Coordinator of BCT Internships prior to the beginning of the term. Application is available on the Web: www.pstcc.edu/departments/ bctpi/documents.html.
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MKT 2500: Services Marketing
3.00 Credits
Pellissippi State Community College
No course description available.
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MKT 2570: Sales/Event Marketing
4.00 Credits
Pellissippi State Community College
A study of the principles and techniques of effective promotion. Course is designed to provide foundational skills in sales and sales management, public relations and event marketing. Prerequisite(s): ADV 2500 and MKT 2200
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MLC 1010: Elementary Modern Language I
3.00 Credits
Pellissippi State Community College
Introduction to the basic structure and sounds of a particular language which is not offered regularly at the institution. Equal emphasis will be placed on the four skills of speaking, writing, listening, and reading. Listening and practice materials provided by the instructor. Oral practice required.
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