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  • HCMG 215: Management and Economics of Pharmaceutical,Biotechnology,and Medical Device Industries

    3.00 Credits
    University of Pennsylvania

    Danzon. Prerequisite(s): One undergraduate Health Care course or one Economics course or equivalent experience with permission of instructor. This course provides an overview of the management, economic and policy issues facing the pharmaceutical, biotechnology, and medical device industries. The course perspective is global with emphasis on the U.S. as the largest and most profitable market. Critical issues we will examine include: R&D intensive cost structure and rapid technological change; biotechnology and genomics startups and alliances with the pharma industry; a complex global marketplace in which prices are regulated in most countries and customers include governments and insurers, as well as physicians, pharmacists and consumers now reachable through DTC; intense and evolving M&A, including mergers, joint ventures, and complex alliances; government regulation of every business function: R&D, pricing, manufacturing, and promotion; and global products and multinational firms. We use industry and Wharton experts from various disciplines to address these issues.
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  • HCMG 302: Economics and Financing of Health Care Delivery

    3.00 Credits
    University of Pennsylvania

    Guy David. Prerequisite(s): ECON 001 and ECON 002 OR BPUB 250. This course provides an application of economic principles to the health care sector. By recognizing the importance of scarcity and incentives, this course will focus on the critical economic issues in producing, delivering, and financing health care. In particular, the course will analyze determinants of demand for medical care, such as health status, insurance coverage, and income; the unique role of physicians in guiding and shaping the allocation of resources in medical care markets; and competition in medical care markets, especially among hospitals. Special emphasis will be placed on the evaluation of policy instruments such as government regulation, antitrust laws, 'sin taxes' on cigarettes and alcohol, and public health programs. This course is similar to HCMG 202, but uses more advanced quantitative methods and formal economic theory; knowledge of calculus and basic microeconomics is recommended. Students who take HCMG 302 may not also take HCMG 202, ECON 039, or ECON 236 for further credit.
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  • HCMG 841: Health Services System

    3.00 Credits
    University of Pennsylvania

    This course provides an overview of the evolution, structure and current issues in the health care system. It examines the unique features of health care as a product, and the changing relationships between patients, physicians, hospitals, insurers, employers, communities, and government. The course examines three broad segments of the health care industry: payors, providers and suppliers. Within the payor segment, the course examines the sources and destinations of spending, managed care (HMOs, PPOs),employer based health insurance, technology assessment, payor strategy, and efforts to pay for the elderly, the poor & the medically indigent. Within the provider segment, the course examines the impact of cost containment and competition on hospitals and integrated delivery systems, long term care and disease management, and the important role of epedemiology in assessing population health needs and risks. Within the supplier segment, the course will examine developments in the biotechnology, pharmaceutical, medical devices, genomics and IT industries. NOTE: This is a required course for Wharton Graduate Health Care Management majors; it counts as an elective course for all other Wharton Graduate students. It is also open to Law School and Nursing School students with a joint Wharton Program. Please note that during the Wharton Pre-term program, there are three additional sessions that serve as important background material for this course. The instructor presumes you know this material when the regular course begins.
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  • HCMG 845: Managed Care and the Industrial Organization of Health Care

    3.00 Credits
    University of Pennsylvania

    Burns, L. This course, cotaught with Brad Fluegel of Wellpoint, Inc. will focus on two interrelated topics: managed care and market structure. The section on managed care will cover strategic planning and marketing of managed care services, operational issues in developing a managed care network, actuarial issues, and the management of physician behavior. The section on health care market structure will analyze strategies of vertical integration and horizontal intergration (M+As), and their attempt to alter the balance of power in local healthcare markets. The section will also analyze the operational issues in managing cost and quality in an integrated system, integration along the supply chain, and the performance of these systems.
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  • HCMG 849: Financial Management of Health Insitutions

    3.00 Credits
    University of Pennsylvania

    Scott Harrington. Prerequisite(s): Finance 601 or equivalent. This course focuses on the application of financial analysis to financial and operating decisions in the health care industry. Valuation methods covered include: net present value of free cash flows, decision tree analysis, real options, and multiples. The cases allow students to apply these skills to examine the following types of decisions/situations: estimate the value of a drug that is being developed using both traditional NPV and option pricing: evaluate an R&D limited partnership as an alternative to traditional methods of financing biotech R estimate the value of a pharmaceutical company using publicly available data; identify the best way for a new medical device company to price its products and raise funds; determine why a Medicare HMO is losing money, recommend whether the plan should remain in the market, and recommend changes in benefit design and reimbursement methods if the plan decides to remain in the market; analyze a health system's profitability by product line and discuss the implications for pure play or carve-out companies.
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  • HCMG 852: Health Services Delivery:A Managerial Economic Approach

    3.00 Credits
    University of Pennsylvania

    Professor Guy David. This course is designed to equip students with tools to understand and analyze problems in the rapidly changing health care delivery environment. It focuses on organizational and strategic issues in the delivery of health care in the hospital context. The course is divided into eight topic areas: 1.) Shortages, substitutability and efficiency in hospitals' production, 2.) The role of nonprofit health care providers, 3.) The economics of hospitals and physicians' specialization, 4.) Inpatient vs. outpatient care delivery, 5.) Antitrust laws and regulation and their effect on hospital competition, 6.) Marketing health services, 7.) Defining and improving medical performance, and 8.) Evidence-based medicine and the diffusion of technologies. The course will feature a number of guest speakers.
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  • HCMG 854: Legal Aspects of Health Care

    3.00 Credits
    University of Pennsylvania

    Rosoff. This course offers a current and historical overview of the regulation of health care delivery and financing in the U.S. It examines principles and practicalapplications of the laws that affect the operational decisions of health care providers, payors, and managers and that impact development of markets for health care products and services. Also considered are the social and ethical issues encountered in trying to balance the interests, needs and rights of individual citizens against those of society. For part of the term, the class will divide into two groups so that students can focus on their choi ce of (1.) health care management (antitrust law, and regulation of the drugs and medical device industry) or (2.) selected issues of patients' rights (e.g. abortion, treatment of terminal patients, etc.)
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  • HCMG 855: Management of Health Care for the Elderly

    3.00 Credits
    University of Pennsylvania

    JOHN WHITMAN. This mini course is designed to provide students with an appreciation of the good, the bad and the ugly of how our current health care system cares for one of our nation's most precious resources - our seniors! This course will review care provided to seniors within a variety of institutional settings (hospitals, nursing facilities, various senior housing levels) as well as outpatient and home care services. Special attention will be paid to nursing homes and senior housing options and their past, present and future role within the overall health care system in the United States. The course will startwith an overview of the senior population with special attention to their health and social needs. Several classes will be held off campus at selected nursing facilities and senior housing complexes. In addition, a broad range of special programs and services will be reviewed such as sub-acute care, long term care insurance, Medicare Risk Programs, elderly housing, adult day care, managed care, Medicare Part D, case management, hospice and other recent developments. Throughout the course, emphasis will be placed on entrepreneurial opportunities to serve the senior market at all levels. Students are required to produce a paper for this course that focuses on a specific area impacting the senior market. This is a wonderful opportunity for students to select an area of personal interest and conduct an in depth review of that area including making direct contact with national experts within the topic selected. All student topics must be approved during the first two weeks of class and the depth of research required agreed upon by the by the student and the instructor.Interested students not in the HCMG major are urged to speak to the instructor before enrolling in the course.
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  • HCMG 858: Health Care Marketing

    3.00 Credits
    University of Pennsylvania

    Hari Mahadevan. This course examines key marketing issues in the pharmaceutical, biotech and medical device industries. The focus is on aspects that distinguish marketing in the pharma-biotech-device industries from general marketing in non-health care industries. After reviewing these differences, the industry evolution and current state of flux, we focus in depth on the following topics: product launch and growth, from a strategic and tactical execution perspective; regulation, direct to-consumer advertising, and off-label usage; unique features of medical device marketing, including hospital and GPO purchasing, role of sales reps etc.; biotechnology marketing, for both niche and blockbuster products; marketing mix optimization; global brand management. Class format includes lecture, case discussion and presentations by industry experts.
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  • HCMG 859: Comparative Health Care Systems

    3.00 Credits
    University of Pennsylvania

    Danzon. Prerequisite(s): HCMG841 or similar background or experience in health care systems. MBA Course. This course examines the structure of health care systems in different countries, focusing on financing, reimbursement, delivery systems and adoption of new technologies. We study the relative roles of private sector and public sector insurance and providers, and the effect of system design on cost, quality, efficiency and equity of medical services. Some issues we address are normative: Which systems and which public/private sector mixes are better at achieving efficiency and equity Other issues are positive: How do these different systems deal with the tough choices, such as decisions about new technologies Our main focus is on the systems in four large OECD countries- Germany, Canada, Japan, and the United Kingdom - but we also look at other countries with interesting systems- including Italy, Chile, and Singapore. We will draw lessons for the U.S. from foreign experience and vice versa.
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