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  • COMM 734: Seminar in Political Economy of Communication

    3.00 Credits
    University of Pennsylvania

    Staff. Fulfills ASC Institutions Distribution. Public policy issues regarding personal privacy, intellectual property and the new communication technologies are explored from the perspective of the political economist. Problems of theory, conceptualization and measurement are addressed in the attempt to evaluate alternative models of market and non-market communication behavior.
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  • COMM 740: Mass Media Research Design

    3.00 Credits
    University of Pennsylvania

    Hornik. Prerequisite(s): COMM 522 or equivalent, or permission of instructor. Design strategies for research on mass media effects. Consideration of observational designs as well as field and laboratory experimental designs. Close attention to typical problems in matching design to research questions and to methods for the study of situations in which media effects are contingent on other influences.
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  • COMM 750: Seminar in Media Industries

    3.00 Credits
    University of Pennsylvania

    Turow. Prerequisite(s): COMM 550 and/or COMM 530. Fulfills ASC Institutions Distribution. This research seminar will center on the processes and social implications of of out-of-home advertising and other forms of marketing communication. The course encourage students to tackle emerging issues related to any number of traditional or emerging media, including mobile handsets; billboards (digital and traditional); event marketing; event sponsorship; transit materials; and the panoply of in-store marketing vehicles including architecture, packaging, radio, television, computer-laden carts, signage, floor mats, and more. Social issues related to these issues are many; they include privacy, surveillance, industrial constructions of audiences, varieties of redlining , understandings of food and food-culture, and definitions of identity and public-private space. Marketers say that out-of-home advertising is the fastest growing-form of advertising next to internet advertising. During the past couple of years, every major media conglomerate has joined the race to track and reach people as they move through the world. Oddly, communication researchers have virtually ignored this part of our world. So I think there is here an opportunity here to push a new research agenda.
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  • COMM 760: Social Constructions of Reality

    3.00 Credits
    University of Pennsylvania

    Krippendorff. Fulfills ASC Institutions or Culture Distribution. This seminar inquires into the principles and processes by which realities come to be socially constructed and discursively maintained. It serves as an introduction to the emerging epistemology of communication, which is concerned less with what communication is than with what it does, constitutes, and actively maintains, including when being studied. The seminar develops analytical tools to understand how realities establish themselves in language and action, how individuals can become entrapped in their own reality constructions, how facts are created and institutions take advantage of denying their constructedness. After reading several exemplary studies, students explore the nature of a construction on their own. The seminar draws on the discourse of critical scholarship and emancipatory pursuits, which are allied with feminist writing, cultural studies, and reflexive sociology. It is committed to dialogical means of inquiry and takes conversation as an ethical premise.
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  • ShareCOMM 762 - Visual Communication Seminar
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  • COMM 766: Symbolic Aspects of Communication

    3.00 Credits
    University of Pennsylvania

    Marvin. Fulfills ASC Culture Distribution. Topics in symbolic communication at the macro-cultural level. Past topics have addressed nationalism, bodies and texts as distinctive but interacting symbolic modes within non-traditional cultures, ritual symbolism. These or other topics may be offered. Check with instructor.
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  • COMM 799: Independent Research

    3.00 Credits
    University of Pennsylvania

    Staff. Proposal written in specified form and approved by both the student's project supervisor and academic advisor or another member of the faculty must be submitted with registration.
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  • COMM 805: Analyzing Data from the 2008 NAES Internet Panel

    3.00 Credits
    University of Pennsylvania

    MUTZ & JOHNSTON. Fulfills ASC Influence Distribution. This grad-level seminar will lead graduate students through the process of generating research questions that can be answered using the 2008 NAES internet-based panel survey data. Students will be expected to generate research questions appropriate to these data, provide a comprehensive review of related literature and how their study will advance knowledge, use appropriate research methods and statistical analyses to address their questions, and draw appropriate conclusions. Emphases will be on learning from one another's experiences in the seminar in anto improve students' abilities to frame appropriate research questions, select appropriate statistical training, but less senior students may also find it constructive as an opportunity to get their feet wet in real world data. Please consult the instructors with questions or concerns about the appropriateness of the course.
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  • COMM 806: Gender,Globalization and Media

    3.00 Credits
    University of Pennsylvania

    This seminar creates a forum for debate over the ways in which the cultural politics of gender structure the historical, economic and social landscapes of media globalization Media culture, as the course readings seek to show, provides a fertile site to examine how globalized media practices articulate gendered imaginations. Adopting a transnational feminist perspective, the seminar specifically address between and among media technologies, representations, and institutions and the complex scripting of gendered meanings and subject positions in multiple locations in the global public sphere. Course topics include globalization and transnational and postcolonial feminist theories; gender, sexuality, and media; gender and labor in globalized media industries; femininity, consumerism, and global advertising; gender, global media, and morality; tourism, gender, and media economies; and gender, religion, and popular culture. For the major assignment, students will be expected to produce a research paper that focuses on one of the following: a critical review of a set of theories or a body of empirical work in a specific region; textual analysis of media with special attention to influences of globalization; political-economic analysis of media institutions and corporate practices.
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  • COMM 807: The Consuming Self:From Flappers to Facebook

    3.00 Credits
    University of Pennsylvania

    This course will explore a set of overlapping claims that a distinctive model selfhood emerged in early twentieth-century American consumer culture. We will sort through a rich literature, mostly outside communication studies, that locates a "performing" self in the midst of all the billboards and department stores. Taken as a whole, the literature points to a new modal self concerned with the conscious staging of an attractive personality, bound up in the rise of advertising and the consumer economy. The authors under discussion--including Thorstein Veblen, Philip Rieff, Warren Susman, David Riesman, Erving Goffman, Daniel Bell, Raymond Williams, Jackson Lears, Roland Marchand and Axel Honneth--differ in crucial respects on the nature of this new self, its sources and its consequences. Our task will be to make sense of the competing claims, but also to identify points of overlap. A major theme early in the semester will be the experience of dislocation, anonymity and sped-up living that accompanied major social change in the decades around the turn of the century. We will focus on the personal and social adaptations to this experience, reflected in but also driven by advertising-driven consumption. A major question the course will pose in its concluding weeks: Do popular uses of new social media like Facebook and Twitter Our task will be to make sense of the the competing claims, but also to identify points of overlap. A major theme early in the semester will be the experience of dislocation, anonymity and sped-up living that accompanied major social change in the decades around the turn of the century. We will focus on the personal and social adaptations to this experience, reflected in but also driven by advertising-driven consumption. A major question the course will pose in its concluding weeks: Do popular uses of new social media like Facebook and Twitter --including status updates and other kinds of managed self-disclosure--represent an intensification of the performing self
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