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  • COMM 630: Historical Trends of Mass Communication Research

    3.00 Credits
    University of Pennsylvania

    Turow. Fulfills ASC Influence Distribution. An introduction into the field of mass communication research covering classic studies from the late 19th century through 1970s. Emphasis is on the societal, organizational, political, and other considerations that shaped the field.
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  • COMM 631: Public Opinion and Elections

    3.00 Credits
    University of Pennsylvania

    Johnston. This is a readings course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on onther countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions. The books and articles occupy the theoretical or empirical high ground and constitute a sort of canon. Topics include the key early voting studies, success or failure in the export of those early ideas, the rational choice incursion into electoral studies, the multifaceted debates over the quality of democratic choice, the foundations of opinion as expressed in survey responses, communications factors and campaign dynamics, and the current state of the field.
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  • COMM 632: Conceptualizing Media Effects

    3.00 Credits
    University of Pennsylvania

    Katz. Fulfills ASC Influence Distribution. The course is a critical review of the major theories of mass communication extracting from each its conception of the audience, the text, and especially the nature of effect. Conceptions of effect are shown to range from short-run change of opinion and attitudes ("what to think") to proposals that the media offer tools "with which to think" (gratifications research; cultural studies), "when to think" (diffusion research), "what to think about" (agenda setting), "how to think" (technological theories), "what not to think" (critical theories), "what to feel" (psychoanalytic theories), and "with whom to think" (sociological theories). Students study the key texts of each theoretical approach, and reappraise the field in the light of new concepts and new evidence.
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  • COMM 633: Consumer Culture

    3.00 Credits
    University of Pennsylvania

    Sender. Fulfills ASC Culture Distribution. Why do we consume What is consumption for By exploring a range of theoretical and empirical approaches to consumer culture, this course investigates the contexts and effects of consumption on social participation, identities, and communities. In addition to looking at existing studies of consumer culture, students complete a modest, originally-conceived research project.
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  • COMM 637: Public Health Communication

    3.00 Credits
    University of Pennsylvania

    Hornik. Fulfills ASC Influence Distribution. Theories of health behavior change and the potential role for public health communication; international experience with programs addressing behaviors related to cancer, AIDS, obesity, cardiovascular disease, child mortality, drug use and other problems, including evidence about their influence on health behavior; the design of public health communication programs; approaches to research and evaluation for these programs.
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  • COMM 639: Issues In Cultural Studies

    3.00 Credits
    University of Pennsylvania

    Zelizer. Fulfills ASC Culture Distribution. This course tracks the different theoretical appropriations of "culture" and examines how the meanings we attach to it depend on the perspectives through which we define it. The course first addresses perspectives on culture suggested by anthropology, sociology, communication, and aesthetics, and then considers the tensions across academic disciplines that have produced what is commonly known as "cultural studies." The course is predicated on the importance of becoming cultural critics versed in alternative ways of naming cultural problems, issues, and texts. The course aims not to lend closure to competing notions of culture but to illustrate the diversity suggested by different approaches.
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  • COMM 640: Analysis of Data in Large-Sample Communication Research

    3.00 Credits
    University of Pennsylvania

    Hornik. Prerequisite(s): COMM 522 and 524, or the equivalents. Statement of measurement and substantive models, and strategies for examining the fit of data to those models. Examples and data are drawn from the media effects literature. Application of data reduction procedures, contingency table analysis, and correlational approaches including regression and structural equation models.
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  • COMM 642: Diffusion of Innovation

    3.00 Credits
    University of Pennsylvania

    Katz. Fulfills ASC Influence Distribution. How things (and ideas) spread, with special reference to the linkages between media and interpersonal networks Classic writings (Tarde, Sorokin, Simmel) on diffusion processes will be reviewed in the light of contemporary research. A variety of case studies originating in different disciplines will be compared.
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  • COMM 644: Communication and Space

    3.00 Credits
    University of Pennsylvania

    Marvin. Fulfills ASC Culture Distribution. Physicalized space is said to be crucial to public life. Perhaps so. But it is also critical to urbanization, globalization, modernity, mobility, social hierarchy, flow, scale, imperialism (what Said called the geography of violence), revolution, intimacy, shopping malls, simulacra, and being-in-the-world. Space is not only mediated and dialectical; it is a privileged strategy of post-modernity, "the everywhere of modern thought." So far as media go, the analytic of space implies a shift away from narrative and toward process and practice as ways of structuring experience. What are the theories that get at this How can we use theories of space to think about media and culture, to rediscover the richness of the world And what about the explosive iteration of screen culture that logically ought to imperil lived space but seem to offer new modes for grounding it. We will explore these themes in the relevant literatures for the purpose of developing fabulously interesting research projets, including some in visual format. No spatial prerequisites.
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  • COMM 645: Children & the Media:Evaluation Techniques

    3.00 Credits
    University of Pennsylvania

    Linebarger. Fulfills ASC Influence Distribution. We will explore a variety of evaluation methods used in children's media research including formative evaluation, summative evaluation, and usability/appeal studies. Time will also be spent discussing the special challenges associated with conducting research with children. Students will develop formative and summative research plans based on a media product of their choosing. We will also attempt some pilot data collection to solidify your research plans. As part of the course, students will help develop additional course materials for each topic.
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