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Course Criteria
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3.00 Credits
Price, V. Fulfills ASC Influence Distribution. An exploration of enduring research questions concerning mass communication and American public opinion. The course introduces students to the literature on public opinion, with a focus on the role of communication in public opinion formation and change. Important normative, conceptual and theoretical issues are identified and examined by reviewing some early writings (ca. 1890-1930) in social philosophy and social science. These issues are then investigated further through a review and discussion of relevant research in sociology, political science, social psychology and mass communication.
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3.00 Credits
Fishbein. Fulfills ASC Influence Distribution. An introduction to the concept of attitude and its role in behavioral prediction. The course will cover standardized attitude measurement instruments (e.g., Thurstone, Likert, Guttman and Semantic Differential Scales), expectancy-value models, psychological or individual-level theories of behavior and behavior change, and will consider the implications of attitude theory and measurement for developing effective behavior change communications.
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3.00 Credits
Krippendorff/Staff. Fulfills ASC Culture Distribution. An introduction to cybernetics, systems, information, and complexity theory, whose concepts are fueling the present information revolution. The course develops the formal building blocks for constructing operational models of communication and complex systems, whether these concern causal, cognitive, or social phenomena, and whether these are mathematical, computational, or conceptual in nature. The course embraces theories of human interfaces with technology: cyborg, information, coordination, and autopoiesis; and involves second-order cybernetic concepts, which offer a reflexive approach to understanding. The interdisciplinary scope of the course invites students from fields other than communication to draw on knowledge from their own backgrounds.
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3.00 Credits
Marvin. Fulfills ASC Culture Distribution. Examines the relationship between ritual, a 'traditional' and essential mode of group communication and the pervasive media environment of post-traditional society. While societies seem eager to ritualize with all media at their disposal, the historical innovation of mass mediated ritual appears to offer a significant challenge to the body-based social connectedness that has long been regarded as definitive for ritual communication. Students will read from religious, anthropological and media traditions of ritual scholarship to consider what rituals do, how they do it, how they can be said to succeed or fail and how mediated ritual modifies or transforms older systems of ritual communication.
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3.00 Credits
Linebarger. Fulfills ASC Influence Distribution. This course is designed to investigate the relationships between children's cognitive development and their use of media (i.e., television, computers, the Internet, video games, electronic toys, museums, and books). We will examine normal patterns of children's thinking and how these patterns are situated in children's lives (e.g., contextual factors that mediate cognitive functioning). Cognitive development will be examined via both basic functions (i.e., attention, comprehension, representation, memory, problem-solving) and applied functions (i.e., literacy, language, numeracy). Within each topical area, various contextual factors will be explored including gender, people (e.g., parents, peers, caregivers/teachers), and perceptions.
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3.00 Credits
Sender. Fulfills ASC Culture Distribution. This course engages with the following question from both theoretical and practical perspectives: Who says what about whom, under what circumstances, in which medium, with what effects We will spend the first two thirds of the semester investigating different approaches to this question, looking at insider accounts, processes of othering, realism and other narrative conventions, the ethics of consent, "objective" and "biased" shooting techniques, the politics of editing, the role of the intended audience in the production of a work, and so on. We will simultaneously cover the technical aspects of production that will enable you to produce digital video projects: shooting (Canon GL1s), lighting, sound, editing (Final Cut Pro on Mac), graphics, music, and so on. During the final third of the semester all students will produce short (5-10 minute) documentary and/or experimental digital videos.
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3.00 Credits
Marvin/Zelizer. Fulfills ASC Culture Distribution. This course considers the theoretical and empirical literature concerning the construction of social memory in relation to media products and processes. Students will undertake individual research projects investigating memory constructions in professional media routines and through ritual processes of group maintenance.
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3.00 Credits
Jemmott. Fulfills ASC Influence Distribution. Seminar members shall critically review current applications of psychosocial theory and methodology to health-related issues with the goal of suggesting new directions that research might take. Preventive health behavior, HIV risk- associated behavior, psychosocial factors and physical health, practitioner-patient interactions, patterns of utilization of health services, and compliance with medical regimens are among the topics that will be studied.
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3.00 Credits
Hennessy. This course focuses on the use of regression analysis and other related statistical methods that are appropriate when experimental control is low or nonexistent. The main purposes of the course are: to convey complete familiarity with regression techniques to enable students to understand the application of regression in communication research literature, to be able to apply these procedures at the most advanced level properly in their own research, to be able to diagnose when violations of regression assumptions are present in data and correct for these conditions, and to lay the foundations for more advanced studies in categorical data analysis (e.g. binary and multinominal logit and probit) and structural equations modeling (SEM). The course assumes knowledge of introductory statistics through summary statistics, confidence intervals, t-tests, F tests, scatter diagrams, and the logic of statistical association. The course begins with a detailed review of bivariate regression. Students can use either STATA or SPSS to analyze artificial and actual data sets. However, there are some procedures and tests that are not available in SPSS, so if you are indifferent to thechoice between the two, use STATA.
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3.00 Credits
Wright. Fulfills ASC Influence Distribution. Mass communications viewed from sociological perspective. An examination of the sociology of the communicator, audience, content, effects, communication as a social process, linkage between personal and mass communication.
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