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ADVR 3260: Radio/TV Advertising
3.00 Credits
East Tennessee State University
Prerequisite(s): RTVF 2600 or ADVR 3240. The role of the radio and television industry as an advertising medium with a study of its organization, agencies, principles, and practices in the techniques of advertising campaigns.
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ADVR 3270: Advertising Media Planning
3.00 Credits
East Tennessee State University
Prerequisite(s): ADVR 3250 or consent of instructor. Instruction in fundamental concepts of media-buying decisions, including media arithmetic, creative strategy, and vehicle selections.
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ADVR 3750: Advertising Campaign Management
3.00 Credits
East Tennessee State University
Prerequisite(s): ADVR 3270. Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies.
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ADVR 4018: Honors Thesis
3.00 - 6.00 Credits
East Tennessee State University
Open to those in university honors programs only. A capstone experience serving as the culmination of an honors curriculum.
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ADVR 4080: Advertising Internship
3.00 Credits
East Tennessee State University
Prerequisite(s): Permission of instructor. Supervised professional experience in advertising.
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ADVR 4101: Topics in Advertising
1.00 - 6.00 Credits
East Tennessee State University
Topics in Advertising
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ADVR 4250: Advertising Agency Management
3.00 Credits
East Tennessee State University
Prerequisite(s): ADVR 3270. Instruction in the decision-making processes of advertising agency managers. Current social, legal and ethical issues, advertising agency relations, and agency management. Students will generate alternatives and develop solutions using case study methods.
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ADVR 4900/5900: Independent Study-Advertising
1.00 - 3.00 Credits
East Tennessee State University
Independent Study-Advertising
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AFAM 3989: Cooperative Education
3.00 Credits
East Tennessee State University
Prerequisite(s): Permission of program advisor. Planned and supervised employment related to African/African American Studies.
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AFAM 3999: Cooperative Education
3.00 Credits
East Tennessee State University
Prerequisite(s): Permission of program advisor. An extension of a planned and supervised employment related to African/African American Studies.
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