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MKTG 4217/5217: Health Care Marketing
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200 or permission of instructor. This course is intended to give students a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis will be placed on the emergence of marketing's importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.
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MKTG 4617/5617: Marketing Research
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200 and ECON 2080. or equivalent. A study and application of the research process and techniques used in marketing research. Project planning and design, data collection and analysis, and the preparation of research reports are emphasized through lecture and student projects.
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MKTG 4710: International Marketing
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200 and MKTG 3202. Social, cultural, political, and economic variables are considered in studying marketing operations in foreign environments. Special attention is given to adaptation of the marketing mix and entry strategies.
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MKTG 4900: Independent Study in Marketing
1.00 - 3.00 Credits
East Tennessee State University
A course designed for advanced students who, under the direction of a marketing faculty member, wish to engage in independent research or an intensive study of subjects not covered in other available courses Prior departmental and college approval is needed.
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MKTG 4905: Marketing Internship
3.00 Credits
East Tennessee State University
Prerequisite(s): Completion of, at least, six credit hours at the upper-division level in the student's major, junior or senior standing, and a 2.7 GPA or above. Students are selected through a competitive process for assignments in approved business or public-sector organizations as interns under the supervision of the internship coordinator and field placement supervisors. Students may not earn more than three semester credits for this course which can be used as a free elective or an elective within a business major with prior approval by the chair.
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MSCI 1180: Leadership/Personal Development
1.00 Credits
East Tennessee State University
Practical application of leadership skills and an introduction to military drills and ceremonies. Uniforms will be issued to participants.
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MSCI 1181: Tactical Leadership
1.00 Credits
East Tennessee State University
Practical application of leadership skills and an introduction to military drills and ceremonies. Uniforms will be issued to participants. Individuals who sign up for MSCI 1181 must also enroll in MSCI 2110.
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MSCI 1182: Military Practicum III
1.00 Credits
East Tennessee State University
Practical application of leadership skills and an introduction to military drills and ceremonies. Uniforms will be issued to participants. Individuals who sign up for MSCI 1182 must also enroll in MSCI 2150.
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MSCI 1210: Leadership/Personal Development
3.00 Credits
East Tennessee State University
Introduces students to the personal challenges and competencies critical for effective leadership. Students learn how the personal development of life skills such as critical thinking, goal setting, time management, physical fitness, and stress management relate to civilian and military leadership professions. Students will utilize the Basler Challenge Course and receive basic marksmanship training.
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MSCI 1217: Physical Fitness
1.00 Credits
East Tennessee State University
Designed to promote overall fitness with an emphasis on nutrition, endurance, and strength training as part of an overall lifestyle. This course may be repeated up to four (4) times for credit.
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