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MGMT 4910: Policy and Strategy Formulation
3.00 Credits
East Tennessee State University
Prerequisite(s): Declared business major, and last-semester senior standing. Specific problems involved in the formulation of consistent business policies and the maintenance of efficient organizations.
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MGMT 4957/5957: Topics in Management
1.00 - 6.00 Credits
East Tennessee State University
Prerequisite(s): Senior or graduate standing and permission of instructor. This course gives students an opportunity to study special problems and new developments in the field of management.
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MKTG 3202: Consumer Behavior
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200. Study of the nature and dynamics of consumer markets. Emphasis is placed on the concepts and techniques used to identify and measure target areas relative to differing behavioral patterns for use in marketing strategy.
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MKTG 3210: Fundamentals of Distribution
3.00 Credits
East Tennessee State University
Prerequisite(s): ECON 2210 and MKTG 3200. This course reviews channels of marketing distribution and introduces component areas of distribution such as transportation, inventory control, warehousing, and material handling.
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MKTG 3250: Marketing Communications
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200. A study of the role and influence of persuasive communications in demand stimulation and expansion. Behavioral theory underlying promotional techniques is emphasized and applications to mass communications, personal selling, and sales promotion are utilized.
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MKTG 3310: Business Logistics
3.00 Credits
East Tennessee State University
Prerequisite(s): ECON 2210 and MKTG 3200. Business logistics comprise the largest component of physical distribution costs. This course surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies.
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MKTG 3350: Retailing
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200. A comprehensive course dealing with the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined.
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MKTG 3740: Sales Force Management
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200. Building upon a foundation of basic principles of salesmanship and persuasion, emphasis is placed upon the problems confronting sales executives, and the techniques, policies, and strategies used in their solution.
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MKTG 3750: Advertising Campaign Management
3.00 Credits
East Tennessee State University
Prerequisite(s): MKTG 3200 and MKTG 3202, or permission of instructor. Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.
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MKTG 4018: Senior Honors Seminar
1.00 - 6.00 Credits
East Tennessee State University
Prerequisite(s): ECON 3088 and admission to the College of Business and Technology Honors Program. A seminar for College of Business and Technology honors students who are working on senior honors theses or other approved projects. Upon successful completion of the course, students will have demonstrated the ability to complete the research process by creating a written product suitable for submission to the College of Business and Technology faculty.
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